If Tim Cook needs to put his thumbprint on the world's most valuable company, and signal that he is ready to step out of Jobs' shadow and lead - creatively too - then a new, non-Jobs era logo is a good place to start.
Powering the iPad 3 is the anticipated A5X dual-core processor (with quad-core graphics) which will give twice the performance as the iPad 2. On the downside the new tablet weighs slightly more than the previous model, but retains the same 10 hour battery life.
Then there's the cultural phenomenon. Last year line-ups at Apple stores extended city blocks. It was like some sort of trippy, consumerish, version of Woodstock... well, without the cause, the music, or the love-ins.
Collectively News Republic, APPY Geek and Glam Life logged over 100 million page views in January 2012. That should tell us something about our thirst for news, RSS, and blog content, not to mention the prospects for the mobile ad market.
The iPad 3 will likely feature a 2048 x 1536 Retina display. That's twice the resolution of the current model. Also expect an A6 chip, and 4G LTE connectivity as I previously reported. We should see the Apple iPad 3 announced March 7.
Interestingly, Apple is likely to go smaller with its tablet line-up to target those looking for a more portable solution while Amazon is rumored to be going larger, expanding beyond its 7-inch Kindle Fire.