To the competition I have some unfortunate news: drop what you're doing, call up Samsung and figure how in heck you're going to duplicate what Apple has done here with this beautiful display.
You've probably read about G-Form before, and possibly even watched videos of iPads being dropped - Dave Letterman style - from amazing heights (hint: 500 ft. from an airplane).
The challenge is that technology: (a) is not linear; (b) does not progress in predictable ways based on current assumptions; and (c) is heavily interconnected with social norms and beliefs.
If Tim Cook needs to put his thumbprint on the world's most valuable company, and signal that he is ready to step out of Jobs' shadow and lead - creatively too - then a new, non-Jobs era logo is a good place to start.
Powering the iPad 3 is the anticipated A5X dual-core processor (with quad-core graphics) which will give twice the performance as the iPad 2. On the downside the new tablet weighs slightly more than the previous model, but retains the same 10 hour battery life.
Then there's the cultural phenomenon. Last year line-ups at Apple stores extended city blocks. It was like some sort of trippy, consumerish, version of Woodstock... well, without the cause, the music, or the love-ins.