Maybe Canon will eventually appease the enthusiast, entry pro buyer alike with a (bold!) new camera capable of 4K. Until then the GH4 and A7s beckon.

Scene in San Francisco, post SFIFF screening of Gia Coppola's PALO ALTO.

The problem with the GH4 and A7s is that both are housed in DSLR-like bodies. They're compromises--again, shooting stills and video. Whereas something like the C100 is designed solely for video, especially doc/ENG/run-and-gun.

Shot with the Blackmagic Cinema Camera, sci-fi short 'Prospect' commands attention thanks to a compelling story.

Sure enough, when the BMCC first came out last year (it was announced at NAB) I emailed Loni Stark and said, "We need Blackmagic for Stark Insider!"

Though I know Blackmagic, and their three awesome products--Pocket Cinema Camera, Cinema Camera, Cinema 4K Production--I enjoy analyzing how they market them to filmmakers.

Maybe I could add a twist, and use the concept of "cinematic journalism" and apply it to the realm of arts and entertainment, and the subject matter we cover here on Stark Insider.

This Sigma 18-35mm f/1.8 is a lens that can go toe-to-toe with the likes of Canon's famed L series lenses.

3 essential pieces of gear that could up-level the audio quality on your DSLR videos.

For a guy like me things just got a whole lot more interesting. I shoot with Canon EOS for Stark Insider TV.