Pelothon starts today. Owners of Peloton (NASDAQ: PTON) bikes and treads, in addition to subscribers to the digital app, can sign up and participate in the 4-week program which features a series of events and challenges. You first pick a team of instructors (there are six choices, see below),...
Available now. In addition Peloton makes donation in support of LGBTQ+.
Stream classes onto the big screen.
ESPN to air Peloton All-Star Ride featuring pro athletes Booger McFarland, Rory McIlroy, Mónica Puig, Kyle Rudolph, others in 20-minute races
Virtual sports for the COVID-19 era.
A bit of gamification and customer loyalty in action.
Gamification and fitness go hand-in-hand.
An increased emphasis on community during a shelter-in-place life.
Cult of Peloton. Now beaming to you from more places.