Stark Insider (ClintTheMint) — Updated May 26, 2020 with official announcement and details.
Peloton (NASDAQ: PTON) has amped up its marketing. Smart thing. While in lock-down with gyms closed due to coronavirus, people are looking for alternatives. An at-home spin bike is one of them, and Peloton — and other fitness companies focused on the home — are reaping rewards.
The latest effort appears to be a racing special — All-Star Ride — featuring professional athletes that could not only draw attention to the Peloton brand, but also satiate fans’ desire (if partially) for sports content. ESPN will air a one-hour special on May 30, 2020 featuring two Peloton races. Here are the details below shared across social media platforms, plus at top the email I received on May 26:
View this post on Instagram
🚨EPIC NEWS, FAM! 🚨 @onepeloton and @espn are putting your favorite pro-athletes to the test for our very own All-Star Ride competition, coached by @alextoussaint25 and I. They'll be racing for the #1 spot on the leaderboard, all for a good cause. If each group hits a total output of 3,000 across both rides, we will donate one million meals to the Food Bank for New York City. Tune in to ESPN this Saturday, May 30th at 12:00 PM ET to watch it all go down! // P.S. After the ESPN stream, both rides will be on demand so y'all can put your own hustle to the test. Who's ready? 🔥⬇️
Tune in to watch pro athletes come together to compete for the top spot on the Leaderboard. The stakes? Ultimate bragging rights, plus a donation of one million meals to Food Bank For New York City if they reach a total of 3,000 output across both rides. pic.twitter.com/uzWvNFBGVI
— Peloton (@onepeloton) May 26, 2020
Next Saturday 5/30 at noon ET, ESPN will air a one-hour Peloton special. 2 rides taught by Robin and Alex featuring the following: pic.twitter.com/q1jPa9lmIz
— Melissa Jacobs (@thefootballgirl) May 22, 2020
Instructors Alex Toussaint and Robin Arzón will each lead a 20-minute Peloton race of eight riders split across Men’s and Women’s divisions as follows:
Men’s Division Participants:
- Booger McFarland (Football)
- Bubba Watson (Golf)
- Gordon Hayward (Basketball)
- Justin Thomas (Golf)
- Kyle Rudolph (Football)
- Matt Grevers (Olympian/Swimming)
- Mike Golic Jr. (Football)
- Rory Mcllroy (Golf)
Women’s Division Participants:
- Allyson Felix (Track+Field)
- Colleen Quigley (Track)
- Dawn Staley (Basketball)
- Kyla Ross (Olympian/Gymnastics)
- Michele Smith (Softball)
- Mónica Puig (Tennis)
- Morgan Pressel (Golf)
- Victoria Azarenka (Tennis)
Aside from the above information I couldn’t find more about the format. For example, will this be a public ride that others can join? Or are we merely spectators? Update: it appears to be a private ride that we can all watch on ESPN, but won’t be able to participate during with our Peloton bikes, but will be able to take later as an on-demand class (per Peloton Instagram the class will be available at 1pm ET the same day — basically immediately after airing on ESPN).
One notable absentee includes Super Bowl winning quarterback Patrick Mahomes of the Kansas City Chiefs, a high profile Peloton owner. In my neck of the woods, I would’ve liked to have seen relatively new Peloton owner and San Jose Sharks captain Logan Couture in the ride.
Meet the Instructors
He calls it “Tough Love with AT.” Since becoming a Peloton instructor, he has become the go-to trainer for professional athletes including Patrick Mahomes, McIlroy, Baker Mayfield and Watson. He has been helping pro athletes stay in shape with virtual sessions throughout the coronavirus pandemic. Toussaint has a love for fitness, teamwork and discipline rooted in his military school background.
New York Times bestselling author, a Type 1 diabetic and corporate litigator-turned-fitness superstar. Called The Queen, she is an ultramarathoner and a cycling superstar.
Ally Love will provide play-by-play and Ryan Ruocco of ESPN will host.
In addition, Peloton says the event will also include a donation of one million meals to Food Bank For New York City … so long as “they reach a total output of 3,000 across both rides.”
This isn’t the first time ESPN and Peloton have partnered on a project — or at least marketing effort. Alex Toussaint recently led a ride in honor of the epic Michael Jordan documentary The Last Dance. That 30-minute ride is now available in the Peloton on-demand library. Beware, its difficulty rating currently sits at 8.7 out of 10 (see above image). If you know Alex, this is no cakewalk.
This ESPN special is yet another interesting — creative — way for companies to try to fill the sports void with programming that would certainly seem odd in any other, non-virus year.
Look for the Peloton All-Star Ride on ESPN on May 30, at 12:00pm ET.