Alex Toussaint - The Last Dance Ride

Stark Insider (ClintTheMint) — Updated May 26, 2020 with official announcement and details.

Peloton (NASDAQ: PTON) has amped up its marketing. Smart thing. While in lock-down with gyms closed due to coronavirus, people are looking for alternatives. An at-home spin bike is one of them, and Peloton — and other fitness companies focused on the home — are reaping rewards.

The latest effort appears to be a racing special — All-Star Ride — featuring professional athletes that could not only draw attention to the Peloton brand, but also satiate fans’ desire (if partially) for sports content. ESPN will air a one-hour special on May 30, 2020 featuring two Peloton races. Here are the details below shared across social media platforms, plus at top the email I received on May 26:

Peloton All-Star Ride

Get ready for our first-ever Peloton All-Star Ride! Golfers, Olympians, NCAA champions and more will battle it out on Saturday at 12 PM ET

Peloton All-Star Ride - Women's lineup

Instructors Alex Toussaint and Robin Arzón will each lead a 20-minute Peloton race of eight riders split across Men’s and Women’s divisions as follows:

Men’s Division Participants:

  • Booger McFarland (Football)
  • Bubba Watson (Golf)
  • Gordon Hayward (Basketball)
  • Justin Thomas (Golf)
  • Kyle Rudolph (Football)
  • Matt Grevers (Olympian/Swimming)
  • Mike Golic Jr. (Football)
  • Rory Mcllroy (Golf)

Women’s Division Participants:

  • Allyson Felix (Track+Field)
  • Colleen Quigley (Track)
  • Dawn Staley (Basketball)
  • Kyla Ross (Olympian/Gymnastics)
  • Michele Smith (Softball)
  • Mónica Puig (Tennis)
  • Morgan Pressel (Golf)
  • Victoria Azarenka (Tennis)

Aside from the above information I couldn’t find more about the format. For example, will this be a public ride that others can join? Or are we merely spectators? Update: it appears to be a private ride that we can all watch on ESPN, but won’t be able to participate during with our Peloton bikes, but will be able to take later as an on-demand class (per Peloton Instagram the class will be available at 1pm ET the same day — basically immediately after airing on ESPN).

One notable absentee includes Super Bowl winning quarterback Patrick Mahomes of the Kansas City Chiefs, a high profile Peloton owner. In my neck of the woods, I would’ve liked to have seen relatively new Peloton owner and San Jose Sharks captain Logan Couture in the ride.

Stark Insider - Arts, Film, Tech, WanderlustPeloton ESPN All-Star Ride

Meet the Instructors

Alex Toussaint

He calls it “Tough Love with AT.” Since becoming a Peloton instructor, he has become the go-to trainer for professional athletes including Patrick Mahomes, McIlroy, Baker Mayfield and Watson. He has been helping pro athletes stay in shape with virtual sessions throughout the coronavirus pandemic. Toussaint has a love for fitness, teamwork and discipline rooted in his military school background.

Robin Arzon

New York Times bestselling author, a Type 1 diabetic and corporate litigator-turned-fitness superstar. Called The Queen, she is an ultramarathoner and a cycling superstar.

Ally Love will provide play-by-play and Ryan Ruocco of ESPN will host.

In addition, Peloton says the event will also include a donation of one million meals to Food Bank For New York City … so long as “they reach a total output of 3,000 across both rides.”

Alex Toussaint - The Last Dance Ride - ClintTheMint

It's game time baby! Join Alex for this 90s hip hop playlist celebrating the music of the ESPN docuseries, The Last Dance.

This isn’t the first time ESPN and Peloton have partnered on a project — or at least marketing effort. Alex Toussaint recently led a ride in honor of the epic Michael Jordan documentary The Last Dance. That 30-minute ride is now available in the Peloton on-demand library. Beware, its difficulty rating currently sits at 8.7 out of 10 (see above image). If you know Alex, this is no cakewalk.

ALSO SEE: ESPN airing a Peloton special on 5/30 featuring pro athletes (REDDIT)

This ESPN special is yet another interesting — creative — way for companies to try to fill the sports void with programming that would certainly seem odd in any other, non-virus year.

Look for the Peloton All-Star Ride on ESPN on May 30, at 12:00pm ET.