San Francisco’s revitalized Strand Theater wins design award (Video)

Congratulations to all involved in the stunning revitalization of the new Strand Theater on Market Street.

A.C.T. artistic director Carey Perloff today announced the new space, featuring a bold red facade and clean lines, had won a major award.

The American Institute of Architects awarded The Strand project its prestigious “Revitalization Design Award” — recognizing owners and developers “who have enhanced the community by making significant improvements to their properties, which have, in turn, had a positive impact on the surrounding area.”

The Strand Theater history, San Francisco video
San Francisco’s original Strand Theater. Photo: Frank M. heffernan.

“A.C.T. is incredibly honored to be recognized for the thrilling revitalization of The Strand Theater,” says Perloff. “The building has become a beacon for so many communities in the Bay Area who are looking for a funky, fun, welcoming space to gather, to see theater, to make music, and to look out upon the City. We hope The Strand will become an indelible part of the Central Market corridor and help light up the neighborhood.”

The Strand Theater, San Francisco
New Strand Theater (2015). Market Street’s bold red box. (Photo: Bruce Damonte)
Strand Theater, San Francisco
The lobby is a great place to hang before a show. Hint: cocktails. (Photo: Bruce Damonte)
The Strand Theater - Toni Rembe Theater
Toni Rember Theater, The Strand’s intimate 283-seat theater — with excellent sight lines it must be noted! (Photo: Bruce Damonte)
The Strand, San Francisco
I like this vantage point… a welcoming splash of red for Market Street. (Photo: Bruce Damonte)

Key players in the redevelopment of The Strand include:

  • Architect, Structural Engineering, Architectural Graphics: Skidmore, Owings & Merrill LLP (SOM)
  • Development/Project Manager: Equity Community Builders LLC
  • General Contractor: Plant Construction Company LP

Among many others — see below for complete list of the construction project team.

ALSO SEE: The story behind San Francisco’s re-born, iconic Strand Theater

Earlier this year Stark Insider profiled The Strand in a special feature. You can watch this video below, as Carey Perloff gives Loni Stark an informative, historic tour of the multi-level educational and theatrical space.

The Story Behind San Francisco’s Strand Theater

Hard to imagine, but 1127 Market Street used to be the epicenter of (very seedy) film porn in San Francisco. How times have changed. Today, the invited, airy space is home to thought-provoking, fresh stage productions. I’ve seen and reviewed two productions at A.C.T.’s Strand. Love and Information was a fitting play for the opener, what with its rapid-fire Twitter-inspired messaging and staging. Monstress, which is still playing at the Strand, is a gorgeous, heart-felt look at the Fillipino immigration story. Not to be missed.

The Toni Rembe Theater, the Strand’s new, intimate space (283 seats) joins A.C.T.’s iconic and grand space on Geary (1,040 seats).

In addition to hosting performances, and emphasizing new play development, The Strand will also be used for classroom and workshop space as part of A.C.T.’s Master of Fine Arts, Young Conservatory, and Education and Community programs.

In an era of endless streaming video options, blockbuster video games, and hyper-kinetic social media messaging, isn’t it nice to see the live arts persevere?

San Francisco Arts & Culture news, stories, videosTHE STRAND – Construction Project Team

  • Architect, Structural Engineering, Architectural Graphics: Skidmore, Owings & Merrill LLP (SOM)
  • Development/Project Manager: Equity Community Builders LLC
  • General Contractor: Plant Construction Company LP
  • Theater Consultant: The Shalleck Collaborative, Inc.
  • Historic Architect: Page & Turnbull
  • Architectural Lighting Design: PritchardPeck Lighting
  • Legal Counsel: Farella Braun + Martel LLP
  • Construction Financing: First Republic Bank
  • New Market Tax Credits Investor: U.S. Bancorp Community Development Corporation
  • Historic Tax Credit Investor: Clearinghouse CDFI
  • Community Development Entity/Lender: San Francisco Community Investment Fund
  • Community Development Entity/Lender: Northern California Community Loan Fund
  • Community Development Entity/Lender: Clearinghouse CDFI