Here’s what a $15 million Super Bowl looks like. Samsung’s two minute spot ‘The Big Pitch’ features actors Paul Rudd and Seth Rogen discussing its Galaxy line of Android smartphones.
Entertaining, and light-hearted, we hope it’s indicative of the overall quality of this year’s crop of Super Bowl ads – many watch the big game just for the commercials.
“Let’s find a favorable review of one of your movies,” Rudd says to Rogen while checking his Samsung Galaxy S III. “No results found.”
Though the video has been reportedly “leaked” the video itself is now running on the official Samsung Mobile USA YouTube Channel.
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Strategies for generating the most buzz for Super Bowl ads has changed over the years. With the advent of social media savvy company’s are combing traditional broadcast elements (television spots) with online components, notably ones that involve Twitter, and Facebook. YouTube has also become a major distribution channel, with many suggesting it to be far more effective than television, where an ad is run once (typically) at a fixed time.
Paul Rudd’s latest film, Prince Avalanche, is about two highway workers who getaway in the summer of 1988 from their cities lives.