No velcro or Google Drive in sight: Sometimes a zipper is just a zipper.

Gideon Sundback?! I thought for a fleeting second you were Google Drive.

Go tell it on the mountain, Google is teasing the masses once again.

Just when you thought its cloud storage was about to make a much-heralded entrance, unzipped-late-90s-style, comes this HD obelisk for a Swedish-American electrical engineer.

Turns out Google is celebrating the inventor of the zipper, not (yet) countering the attack of a certain SkyDrive.

The “Hookless No. 2” dates back to 1914, forming the basic premise behind the rows of teeth today known as the zipper. And here I was reaching deep, my imagination running a-wild with zip drives of yore clamoring for my photos, docs, and tarballs.

In other cloud-worthy news, Microsoft launched a preemptive strike against Google with an ambitious update of SkyDrive, its cloud storage offering, and could-be Dropbox, Box killer. If only IBM would counter we’d have a real 70s flashback.

Clinton Stark
Clinton shoots videos for Stark Insider. San Francisco Bay Area arts, Ingmar Bergman and French New Wave, and chasing the perfect home espresso shot 25 seconds at a time (and failing). Peloton: ClintTheMint. Camera: Video Gear