This just in: USA Today article on Loreto Bay, JW Marriot and Paraiso del Mar in La Paz

(02/08/2009 Update: Here is the actual scanned in USA Today Loreto Article courtesy of Mark Codiroli.)

mexico-topperThe press strategy kicked off by Jim Spano of Spano Partners, and Chairman of the newly created Loreto Visitors Bureau, is already in motion with a short article just published by USA Today.

As we discussed with Jim in a recent ‘Loreto Live’ podcast (‘Loreto Live’ podcast #6: An in-depth interview with Jim Spano, Chairman of the new Loreto Visitors Bureau), several initiatives were launched with the goal of increased press coverage and awareness of the Loreto Baja region.

According to Larry Olmsted who wrote the USA Today article (‘Second homes: In Mexico, sleepy-resort feel with laid-back prices‘):

“the newest hotbed of residential development south of the border is a few hours north of Cabo, stretching from La Paz to Loreto.”

usatoday-logoFamiliar names to those who follow StarkSilverCreek and the Loreto area such as Mark Codiroli (of JW Marriott) and Jim Spano are quoted in the article.

Expect more articles and coverage across North American media outlets; additional press junkets to Loreto are scheduled which feature other travel writers.


[Source: USA Today ‘Second homes: In Mexico, sleepy-resort feel with laid-back prices‘]

Follow Stark Insider on Twitter and Facebook. Join our 11,000 subscribers who read SI on tablets and smartphones on Google Newsstand. Prefer video? Watch us on Amazon Prime or subscribe to Stark Insider on YouTube, the largest arts & travel channel in San Francisco.