Trendspotting: Android tablets #1 in 2013

As a whole, the tablet market grew 68% suggesting that the category continues to have legs.

In Summary
  • Android-powered tablets last year grew 127%, selling 120 million units and accounting for 61.9% market share.
  • Consumers bought about 70 million tablets running Apple iOS (iPads and iPad Minis), representing 36% share.
  • "Ultramobiles" - devices that combine the best of a laptop with the best of a tablet into one device - could fuel the next wave.
Review by
Asus Transformer Book T100
The tablet market grew 68% in 2013. “Ultramobiles” that combine the best of a laptop with the best of a tablet, such as the Asus Transformer Book T100 pictured above, could fuel the next wave. (but let’s hope they fix that truncated right shift key!)

Apple’s lead is no more. Android tablets out-muscled iPads in 2013, to take the top spot in the tablet war.

According to analyst firm Gartner, Android last year grew a whopping 127%, grabbing just under 62% market share. That translates into just over 120 million units sold during the year.

Consumers bought about 70 million tablets running Apple iOS (iPads and iPad Minis), representing 36% share. That’s down 16.8% year over year.

Microsoft came in a distant third at 2.1% of the overall tablet market in 2013.

As a whole, the tablet market grew 68% suggesting that the category continues to have legs. Gartner noted that lower-priced tablets running Android were appealing to budget-conscious buyers.

Apple, however, is still the top brand when it comes to end user sales based on vendor. It took the top spot. Samsung–no surprise there–came in next, followed by Asus in third.

Worldwide Tablet Sales to End Users by Operating System, 2013 (Units)

What’s next?

The report concludes with a brief reference to “ultramobiles.”

These hybrids will be introduced in 2014, and could satiate consumer demand for products that combine the best of a laptop and a tablet into one device. So far, though, it appears there’s been breakthrough in that category. Asus, comes closest with its Tansformer Book T100, a tablet and notebook combo that has been well received by critics. The primary benefit being a physical keyboard which makes productivity apps much easier to use.

[Worldwide Tablet Sales Grew 68 Percent in 2013, With Android Capturing 62 Percent of the Market]

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  • symbolset

    Your promising Windows hybrid tablet is part of the 2% share. That is not the direction the mass of tablet adoption is going. To hold out a part of one fiftieth of the main and say that is the trend… is that honest?