O.co Coliseum - Oakland

I’m not exactly sure how to say it, and it’s surely not as fluid as “Oakland Coliseum,” but corporate sponsors be corporate sponsors. And so tonight the new O.co Coliseum will be unveiled at tonight’s U2 concert in Oakland (Tue. June 7). Many of us will know it as simply the Overstock. As in, this concert is Overstock-ed! Where’s Larry Ellison when you need him…

Oddly, perhaps this announcement will set off a social media fueled Arena naming frenzy across the country. It’s very much in keeping with a “bit.ly” like shortened URL, and it uses that new and apparently prized “.co” domain.

In April 2011, Overstock.com announced a six-year deal, in partnership with the Oakland-Alameda County Coliseum Authority that included naming rights to the home of both the NFL Oakland Raiders and the MLB Oakland Athletics.

Founded in 1999, Overstock.com employs more than 1,600 people. The company’s annual revenue has grown from $1.8 million in 1999 to $1.1 billion in 2010.

U2 swings by town with its massive 360° Tour. Named after the 360-degree staging and audience configuration, it has grossed over $558 million in ticket sales. In April 2011, U2 360° became the highest-grossing concert tour.

It’s a Beautiful Day in Oakland…

Artist's Rendering of Overstock O.co Coliseum sign

Contributor to Stark Insider for tech, the arts and All Things West Coast for over 10 years.