It’s official. No one, but Apple, can use the expression “There’s an app for that.” I suppose it’s appropriate given that, according to Apple, the App store now has over 4,000,000,000 apps (rounding up for the sake of readability). According to US Patent & Trademark Office records, on October 7, 2010, “status on the THERE’S AN APP FOR THAT trademark changed to STATEMENT OF USE – TO EXAMINER.” The filing was submitted in late 2009.

Recently, competitors and would-be comedians everywhere have co-opted the term in sometimes funny, other times not so polite fashion. Now Apple can take legal action; and as if Engadget has not already had enough trouble out of Cupertino.

It’s categorized as a “service mark” within “good and services”:

“Retail store services featuring computer software provided via the Internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics”

In other news, according to a poll on The Huffington Post, two-thirds of people do not find the current Levis jeans campaign offensive. There’s an ass for that – Saturday Night Live skit hotline is no doubt overloaded.

Levis - All Asses were not created equal

Clinton shoots videos for Stark Insider. San Francisco Bay Area arts, Ingmar Bergman and French New Wave, and chasing the perfect home espresso shot 25 seconds at a time (and failing). Peloton: ClintTheMint. Camera: Video Gear