Internet number one source for news in America

Pew Internet & American Life Project
Pew Internet & American Life Project

According to a report released today by Pew Internet and American Life Project, more Americans are getting their news from the Internet than from newspaper or radio. 61% said in the survey they get at least some news from the Internet, followed by radio (54%), and national and local newspapers (50%).

An other interesting data point: the amount of surfing we do. No longer content to just read one site, or paper, the survey also reported, “Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.”

Further, “The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone.”

The results of the survey are not surprising, however, it is yet one more confirmation that the world of news is becoming increasingly digital. When the Apple iPad hits the market (there are reports of production delays this morning) I expect this trend to really ratchet up.

2010 could very well be the year that news goes virtually all digital, across all formats.

The 69-page report emphasizes that people are now enjoying news that is portable, personalized and participatory.

It states, “33% of cell phone owners now access news on their cell phones. 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them. 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.”

[Source: Understanding the Participatory News Consumer]

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