Skip to content
Stark Insider
  • Culture
  • Filmmaking/Tech
  • Atelier Stark Films
Culture News

A quiet 30th anniversary celebration for James Reber and the San Jose Rep

BY Clinton Stark — 01.08.2010

1968 VW Van

30 years ago today, on Jan. 8, 1980, James P. Reber drove his VW up to Sacramento and incorporated the San Jose Repertory Company. It’s quite the image. One that might even rank up there with the old Napa cowboy days in the 1970s. Thanks to his vision, and perseverance, we have a marvelous theater house that brings much enjoyment to fans across the Bay Area.

In his short, understated opinion piece in the Mercury News, he credits those around him. Although he took the first step, “others have done the rest.”

$30,000 worth of seed money helped propel the vision into reality. The first play came out in January 1981 (anyone know what it was?). And the rest, now, is history.

I enjoyed reading the article and wondered what it was like driving a VW up to Sacramento in 1980.

Did he realize at the time, or could he even imagine, what success would become of his actions?

The only thing missing from his article is a photo of his VW. That would be icing on the cake, and a worthy photo to hang in the galleries of the San Jose Rep.

For now, allow me to get personal, and include a few of my own that might in some way channel an alternate Canadian reality. Until we see James’ VW, I leave you with my family’s old white VW bug, and green VW camper. I have fond memories touring across Canada, kicking my sister in the rear seats, as we explorer the vast land.

I also already have many fond memories of the SJ Rep, and look forward to decades more.

My first car? A Chitty Chitty Bang Bang, with optional sport rims and rear touring seat

Related Stories

Six Ruth Asawa looped-wire sculptures suspended against white wall with circular shadows

The Wire Remembers

Culture
Loni Stark responding to AI Agent questions ahead of The Third Mind Summit in Loreto Mexico.

When Agents Answer Back: Documenting Divergence in Human-AI Collaboration

Culture
Loreto Baja California Sur - site of The Third Mind Summit 2025

The Third Mind Summit: Pre-Event Field Notes on Human-AI Symbiosis

Culture
CellarChat AI wine-pairing interface on a mobile phone, showing prompts like ‘What should I open for dinner with lamb?’ and ‘Which of my wines are ready to drink?’

CellarTracker Launches AI-Powered Wine Recommendations with CellarChat

Culture

More in Culture →

Clinton Stark

Filmmaker and editor at Stark Insider, covering arts, AI & tech, and indie film. Inspired by Bergman, slow cinema and Chipotle. Often found behind the camera or in the edit bay. Peloton: ClintTheMint.

Short Films
Loni Stark - A West Coast Adventure - A Lifetime in the Making - Stark Insider

Stark Insider
  • CULTURE
  • BEST OF AI
  • FILMMAKING/TECH
  • ATELIER STARK FILMS
  • HUMANxAI SYMBIOSIS
THE STARK COLLECTIVE
  • THE STARK CO
  • STARK INSIDER
  • STARKMIND
  • ATELIER STARK
© Copyright 2005-2026 BLG Media LLC. v2.19.0
  • Review Policy and Shipping
  • Privacy Policy
  • Contact
  • About