No, according to Erik Qualman. And, heads up, get used to that name. And the title of his upcoming book, Socialnomics: How Social Media Transforms the Way We Live and Do Business.

Must all books and economic-themed ideas simply rename the word? Reaganomics. Freakonomics. Starkonomics? Now, Socialnomics.

If you’re not already exhausted from the headlines trumpeting social media, brace yourself. When his book hits the stands¬†there is going to be a whole new wave of articles and press. I expect to see lots of hype. Lots of inflated expectations.

In the end, when the dust settles, social media will be here to stay. I don’t think the impact will be as earth shattering as some suggest. Just like e-Commerce had its day in the late 90s, and after a bubble of mega proportions was able to stick around long enough to change consumer buying habits forever, social media will eventually absorb naturally into our everyday lives. Now, though it is enjoying a spotlight of rockstar-like proportions. Look at me! 140 characters of thoughtful, witty¬†repartee. 12 seconds of cleverly obtuse video. Rejoice the shallow! Revel in the superficial!

If you’re a business, cracking the social media code is a must priority. People are talking about your products and services, both good and bad. And you have no control. Yes, you can influence, but increasingly brands are a collective.

This video promotion of the Socialnomics is quite startling for two reasons. One, the numbers. Yes, staggering. Two, for something so “social”, so people driven, the teaser is purely text-based, sans persona.

Clinton shoots videos for Stark Insider. San Francisco Bay Area arts, Ingmar Bergman and French New Wave, and chasing the perfect home espresso shot 25 seconds at a time (and failing). Peloton: ClintTheMint. Camera: Video Gear