Loreto Bay Featured Homes of the WeekWe just received the latest ‘featured homes of the week’ email from Loreto Bay.

No little Chicas this time; instead we’re in the mid and high-range with a Bohemia, 2 Encantadas, a 4-bedroom penthouse condo and a custom lot. See below for the pricing summary.

LBC continues to use the “rebate” concept. It reminds me of car pricing techniques. A sign of the times.

The email branding is just OK. It’s really a simple price list. I’d like to see more about the lifestyle, the Baja environment… imagery that can grab attention; the top photo is good though.

Also, the emails should include a travel incentive to visit; an all-inclusive, heavily subsidized package that will bring potential buyers down to Loreto Bay.

These are very tough times, but an aggressive offer to escape for some R&R in Loreto will perhaps appeal to those exhausted with the negative torrent of economic news in the US.

  • Founders 233, Bohemia $479,000 ($50,000 rebate)
  • Agua Viva 94, Encantada $609,000 ($50,000) 
  • Agua Viva 1, Encantada $559,000 ($50,000) 
  • Posada Sur 401, Penthouse Condo $999,000 ($100,000)
  • Agua Viva 265, Custom Home Site $749,000 ($149,000)

Selling enterprise and Web 2.0 software is difficult in the best of times. And I’ve seen my fair share of marketing challenges over the past 17 years in tech, but I suspect selling real estate, let alone vacation properties in Baja where many people have depended on cheap money or equity lines, to be challenging on a whole new scale.

Other things: I would like to see a virtual tour on the LB web sites. Potential buyers could sit at their desks on a break and take themselves away. Dreams never die, and LBC/Replay Resorts should continue to play up that messaging.

What do you think? Is LBC/Replay marketing headed in the right direction? Is there anything you would do differently?

Clinton Stark
Clinton shoots videos for Stark Insider. San Francisco Bay Area arts, Ingmar Bergman and French New Wave, and chasing the perfect home espresso shot 25 seconds at a time (and failing). Peloton: ClintTheMint. Camera: Video Gear