Miami_3 Being a marketing vp here in the valley means I get to lead all kinds of marketing organizations and products. But it seems that nothing draws on heart strings more than a logo. Or as the NY and SF crowd call it… branding.

So it was a small surprise yesterday when I received an email from Loreto Bay (promoting an upcoming homeowner’s weekend) with what appears to be a new corporate logo. My first reaction: Miami Vice. This apparently new logo brings back a lot of 80’s nostalgia. Don’t get me wrong – I love new wave, Testarossas, Wall Street, and Scarface, but not necessarily when we’re talking about Baja, Sea of Cortes, vacation homes, and beaches.

Take a look, and you be the judge.



  • Classy, unique border shape
  • Evokes mission, sense of history
  • Great use of color
  • Property starts $400K+


NEW LORETO BAY LOGO (unconfirmed):


  • 80’s Miami Vice
  • Dated look, clunky
  • Colors are horrid
  • Property starts $4,000+
Clinton Stark
Clinton shoots videos for Stark Insider. San Francisco Bay Area arts, Ingmar Bergman and French New Wave, and chasing the perfect home espresso shot 25 seconds at a time (and failing). Peloton: ClintTheMint. Camera: Video Gear