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Sonoma Find: Pumpkin Whoopie Pies

These tasty handheld pies made quite an impression. Perfect for Halloween, Thanksgiving or a "Just Because They Make You Happy" moment.

BY Loni Stark — 10.30.2011

Pumpkin Whoopie Pies from Moustache Baked Goods in Healdsburg, California. The newly opened bakery had set up a stand at the Pinot on the River Festival. After tasting so many Pinots, these hit the spot. Moist, not too sweet. Bursting of pumpkin, spice and creamy cheese filling.
Pumpkin Whoopie Pies from Moustache Baked Goods in Healdsburg, California. The newly opened bakery had set up a stand at the Pinot on the River Festival. After tasting so many Pinots, these hit the spot. Moist, not too sweet. Bursting of pumpkin, spice and creamy cheese filling.

If you find yourself in downtown Healdsburg, you would be remiss not to stop by the newly opened Moustache Baked Goods. The shop was founded by Christian Sullberg and Ozzy Jimenez, hometown boys who at the ripe age of twenty-something decided that downtown Healdsburg was due to have something sweet spring up. I was fortunate to have stumbled into their stand while tasting Pinots at the Pinot on the River Festival.

Home made "oreo cookies" and chocolate cupcake with chocolate buttercream icing. The oreo cookies were good, but a week later, it is the pumpkin whoopie pies I crave.

Their Pumpkin Whoopie Pies made quite an impression on me. Perfect for Halloween, Thanksgiving or a “Just Because They Make You Happy” moment. If you are not convinced, this tour of their baked goods and adorable bakery will make you drive up. Prepare to get crazed urges for something sweet!

View the Photo Gallery

For the entire, delicious tour of Moustache Baked Goods, begin here.

P.S. – The Pumpkin Whoopie Pies also pair really will with Pinot!

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Loni Stark

Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. Through StarkMind, she investigates human-AI collaboration and the emerging dynamics of agentic systems, research that informs both her academic work and creative practice. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.

Loni Stark - A West Coast Adventure - A Lifetime in the Making - Stark Insider

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