Follow the Real Estate Money With Alaska Airlines Magazine – Which West Coast Regions are Advertising the Most?

    Alaska Airlines Magazine October 2008 Advertising is a tell tale sign of many things. Sales, though, is not one of them.

    I remember the fat, advertising-crazy magazines of the dot-com era like Red Herring and The Industry Standard. It would take you two coast-to-coast flights just to read the ads, let alone the actual content in these 1″ behemoths. That of course was a great example of the separation of marketing from sales. Great ads are not necessarily indicative of a great company. More likely they demonstrate a strong creative team or agency.

    Done right, marketing brands the company, and fills the sales pipeline with good, qualified leads. Done poorly and your board will watch money evaporate – sometimes themselves getting caught up in their own spin “look we’re the cover story!”.

    So we thought we would revisit ad spending, this time measuring where the marketing dollars were going along west coast real estate developments.

    Alaska Airlines magazine is a perfect source for this non-scientific research; it targets travelers from the west coast, and flys all of North America: Canada, the United States and Mexico (10 destinations, 3 in Baja, and 7 on mainland Mexico).

    Given the state of the economy, and real estate, we suspected this information would be even more interesting. Do real estate developers spend more marketing money when they are doing well? Or do they ramp it up when leads are drying up?

    Here are the results below from the October 2008 issue of Alaska Airlines magazine. Next time you fly Alaska, skim through the current issue and see how it compares. You may be surprised what you can learn about shifting buying patterns, demographics and marketing strategy.

    Note: we did not include hotels/inns or other non-ownership based offerings. We also excluded non-west coast locations; there were a few, but not many of them.

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    ALASKA AIRLINES MAGAZINE REAL ESTATE ADS – OCTOBER
    2008
    REGION (26) NAME DEVELOPER PRICE
    British Columbia (2)
    Squamish

    href=”http://www.eaglewindsquamish.com/”>Summits View at Eaglewind

    Solterra $269K+
    (CDN)
    Vancouver

    href=”http://www.residencesatgeorgia.com/”>The Private Residences at
    Georgia Hotel

    Delta
    Group
    $1.3M
    Washington State (13)
    Bellevue

    href=”http://www.bravernresidences.com/”>The Bravern

    Schnitzer
    West
    $600K-$5M+
    Edmonds

    href=”http://www.pointedwards.com/PointEdwards.html”>Point Edwards

    Fife

    href=”http://www.liveatashleysquare.com/”>Ashley Square

    J.
    Scott Homes
    $189K-$365K
    Kirkland

    href=”http://www.villasatcarillon.com/”>The Villas at Carillon

    Continental
    Properties

    href=”http://www.essexbellevue.com/”>The Essex on the Park

    Hydra
    Developments
    $1M-4M+
    Mukilteo

    href=”http://www.thefairviewcondos.com/”>The Fairview

    SeaMark
    Properties
    $300K-$1M+
    Ocean Shores

    href=”http://www.thevillagesofoceanshores.com/”>The Villages of Ocean
    Shores

    $189K+
    Puget Sound

    href=”http://www.chaffeyhomes.com/”>Multiple neighborhoods

    Chaffey
    Homes
    $500K-$3.5M

    href=”http://www.pointruston.com/”>Point Ruston

    MC
    Construction
    $365K-$2M

    href=”http://www.burnstead.com/”>The Burnsteads

    Burnstead
    Concstruction
    $400K-$2M+
    Renton

    href=”http://www.lake-washington-living.com/”>Barbee Mill

    Conner
    Homes
    $800K+
    Seattle

    href=”http://www.escalaseattle.com/”>Escala

    Midby/Lexas $500K-$5M+

    href=”http://www.canalstation.com/”>Canal Station

    Continental
    Properties
    $230K-$500K+
    Oregon (2)
    Portland

    href=”http://www.937condominiums.com/”>937 Condominiums

    City
    Living LLC
    $328K+

    href=”http://pacificatowerportland.com/”>Pacifica Tower

    Riverscape $199K-$899K+
    California (1)
    Palm Desert

    href=”http://www.stoneeagleclub.com/”>Stone Eagle

    Lowe
    Destination
    $200K-$1M+
    Mexico (5)
    Nuevo Vallarta, Cabo San Lucas, Cancun, Loreto

    href=”http://www.villalaestancia.com/”>Villa La Estancia

    The
    Villa Group

    href=”http://www.tvgtimeshare.com/”>Villa del Palmar Beach Resort & Spa

    The
    Villa Group

    href=”http://www.lasvillasdemexico.com/”>Las Villas de Mexico

    HXM
    Tourism Division
    $500K+
    Mazatlan, Cancun, Cozumel

    href=”http://www.realestateelcid.com/”>El Cid Resorts

    x:str=”Puerta Vallarta “>Puerta Vallarta

    style=’mso-spacerun:yes’>

    href=”http://www.vallartagardens.com/”>Vallarta Gardens

    The Registry
    Collection
    $460K+ whole
    ownership

    style=’visibility:hidden;mso-ignore:visibility’>

    Hawaii
    (3)

    style=’visibility:hidden;mso-ignore:visibility’>

    Maui

    href=”http://www.honuakai.com/”>Honua Kai

    Intrawest

    href=”http://www.thecottagesatkehalani.com/”>The Cottages
    and Villas at Kehalani

    Stanford Carr $479K+

    href=”http://www.kapaluabay.com/”>The Ritz-Carlton Club and Residences

    Ritz-Carlton

    style=’mso-spacerun:yes’>

    style=’mso-spacerun:yes’>

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