Tech Design

On Microsoft’s new Windows 8 logo (design analysis)

Many are complaining the new logo is too boring, that it lacks pizazz, and that hopefully MSFT didn’t pay a designer for the new look. All the criticism is flat out wrong. The new Windows 8 logo is a winner. Here’s why.

Clinton Stark
02.17.2012 | View Comments
Inspiration strikes

Signs: I just checked my garage and saw this on the floor. The Windows 8 logo!

Microsoft is making (square) waves with its newly released logo. You’ve probably seen the new Windows 8 logo design already. If not here it is one more time:

Design

A few things to note with this already controversial new look, which was designed by Pentagram. Gone is the multi-colored flag. Monochromatic is in; the new logo is one shade of blue. Also gone is the waves and curves formerly used to give the logo motion (“It’s a window… not a flag”).

Many are complaining. The new logo is too boring! It lacks pizzazz! Hopefully Microsoft didn’t pay a designer for the new look!

All the criticism is flat out wrong.

The new Windows 8 logo is a winner. Here’s why:

– most timeless logos (think: TIME Magazine, Macy’s, IBM, Nike, Target) are simple, and devoid of unnecessary design elements.

– effective logos are clean, modern.

– monochromatic is consistent with UI design trends (see Roboto, and the overall cool blue look of Google’s Ice Cream Sandwich).

– angular, strong lines connote strength.

– Windows has a mixed track record when it comes to simplicity - to help erase those memories, the new logo looks far more approachable.

– Blue on a white background looks better on the eyes, less jarring than black on white.

Plus, the new design fits well with Microsoft’s “metro” style design. If you’ve used Windows Phone 7, for instance, the new logo will immediately feel familiar.

My only nit is the “i”. The circle floats above the “W” to its left, and I’m not sure that looks visually balanced. One of the more humorous criticisms in the comments section on the MS Blog:

Windows 8 logo copied Greek FlagPaula asked us a simple question, “your name is Windows. Why are you a flag?” Dear Paula, FYI, you just ripped off the Greek flag on your new windows 8 logo design.

Evoking feedback, positive and negative, is all good for Microsoft. Is there any better way to generate pre-release buzz than updating a logo?

Windows 1.0

The original Windows logo (1985).

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Clinton Stark
Clint writes about Silicon Valley (Churchill Club Academy member), film, California wine, theater (ATCA member) and tech including his trusty Canon EOS 70D and, much to his wife's chagrin, his new Pebble smartwatch. A would-be NHLer if it weren't for the clarinet, he tries in vain to direct Loni on Stark Insider TV. He's held executive marketing roles at Cisco, EMC and Salesforce.com, and is active with start-ups across the valley. Clint's story...
  • Rev. Rob

    I feel very “meh” about this design. I much prefer the Win7 logo. 

    POLL: What do you think of the new Windows 8 logo?
    Vote: http://www.wepolls.com/p/7701682

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  • http://www.facebook.com/people/Don-Donner/100002985362567 Don Donner

    it didn’t take long to make the logo, whatever you think about it. here’s a video showing someone making the logo in like a minute http://www.youtube.com/watch?v=ktCWQhdhvyo

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  • Johnny

    I don’t mind the design, but certainly agree with current opinions that the clourway is off. I have spent a mere 2 minutes swapping the colours and by a long stretch most who have seen the change, agree that red would be a better choice.
    Besides the cosmetics, red is historically a winning colour in times of war. This is a was and to play a passive card like baby blue wont cut it. Swap the colour yourself and see if you agree if the red version of the logo is better (akin to the red WinPhone logo)

    • Johnny

      *war* not was sorry ;)

    • http://www.starkinsider.com Clinton Stark

      Good point about Red as a winning color. Certainly more authoritative than baby blue. Though I wonder, at this point, if Microsoft isn’t somewhat happy to have the Windows brand slink into the background – after all, it’s reputation proceeds it. Mango, Metro, etc. may be the new look and emphasis they want under the (gesture) spotlight.