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Loni Stark on NYSE TV: AI, LLMs & the Future of Brand Discovery

 

In a feature interview on NYSE TV, Loni Stark, VP of Strategy & Product at Adobe, shares her perspective on how large language model (LLM) platforms and AI are transforming the way consumers and B2B buyers discover brands and decide what products to purchase. The discussion explores the balance between automation and human creativity, the emerging “zero-click” discovery reality, and the leadership mindset needed to thrive in an AI-powered marketplace.

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Key Takeaways from the Interview:

  • LLMs are the new brand discovery interface – Why AI will change how customers discover and interact with brands.
  • The zero-click reality – Why visibility in AI-generated answers now rivals traditional SEO in importance.
  • First-mover advantage – Data from Adobe and industry analysts show buyer behavior is shifting fast; early adopters will lead.
  • Adobe LLM Optimizer –A new Adobe product designed to monitor, benchmark, and improve brand presence in AI-generated answers.

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