Loni Stark on NYSE TV: AI, LLMs & the Future of Brand Discovery

 

In a feature interview on NYSE TV, Loni Stark, VP of Strategy & Product at Adobe, shares her perspective on how large language model (LLM) platforms and AI are transforming the way consumers and B2B buyers discover brands and decide what products to purchase. The discussion explores the balance between automation and human creativity, the emerging “zero-click” discovery reality, and the leadership mindset needed to thrive in an AI-powered marketplace.