Trendspotting: Apple #1 top 10 U.S. brand, with #2 coming in as a surprise (Report)

In terms of brand Apple is tops, five years in a row according to this survey. But a "scrappy" Swedish brand is jumping at its heels.

Apple again heads a top brands list. No surprise there. But perhaps some of the other companies making this particular top 10 list are somewhat less than unexpected.

For instance, Android comes in third place — not Google.

And, perhaps the most interesting entrant is Spotify, the Sweden-based music streaming service comes in second, right behind the juggernaut that is Apple.

That’s pretty impressive especially when you consider some of the other titans of industry on this Top 10 Brands report from Prophet:

  • Disney
  • Amazon
  • Netflix
  • Pixar

Spotify beat all of them, at least according to this San Francisco-based study that rates various characteristics to create a “Brand Relevance Index”.

Top 10 brands in the U.S. - Prophet Brand Relevance Index

Here’s the informative capsule summary about Spotify’s placement at the #2 spot according to Prophet’s Top 10 U.S. Brands report:

“While dwarfed in revenues by rival Apple, Spotify’s position as a scrappy pioneer earns nonstop R-E-S-P-E-C-T from listeners. It ties Apple on many of our relevance measures and beats it on statements like “Makes me happy,” “Connects with me emotionally” and “Makes me feel inspired.” And while Apple has passed it in premium subscribers, Spotify still rules in total listeners and is aggressively fighting back with trial promotions. Its interface also makes it easier to find friends, discover what tunes they’re playing and collaborate on playlists—establishing some comradery among listeners.”


The 2019 brand report by Prophet profiles 50 U.S. companies — based on surveying 13,500 consumers in the United States. You can download the report from the Prophet web site and see what other brands are speaking to consumers.

SOURCEProphet - Relevant Brands Index
Mike Carrall is a tech executive by day in Silicon Valley who writes under a pseudonym. Mike's passions include extreme sports, testing audio gear, trying (not so successfully) to restore a vintage 70's McIntosh receiver and spending time with his seven year-old daughter.