Indie rockers Family of the Year on Charles Manson, branding & screwdrivers (Video)

Get your California on!

In this Stark Insider video feature I’m joined by indie rockers Family of the Year.

Most of you will recognize their epic hit “Hero.” The single was used in a variety of film projects including Thanks for Sharing and Boyhood, among many others.

Family of the Year
Family of the Year released their self-titled album in September.

We didn’t quite have the gall to join a cult, so we started a band instead.

— Sebastian Keefe, Family of the Year

Just last month the group released their third studio album, the eponymous Family of the Year on the Nettwerk Music Group label. The single “Make You Mine” — featured in this video — has received widespread rotation. And, even as we head into fall, it sure still feels like summer around here in the San Francisco Bay Area. Maybe their next single will be something that will awaken the rain Gods?

Watch as head up to the Live in the Vineyard music festival. There I meet up with Sebastian Keefe and Christina Schroeter and try to figure out what Charles Manson has to do with the band.

Plus, a few words on branding and music, and… screwdrivers?

It’s all here in this especially chill episode.

With Family of the Year it’s always summer time.

Watch: Family of the Year – Live in the Vineyard

Loni Stark
Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.