4 smartwatches running Android Wear, with the upstart Pebble Time flanking the right. Wearables are off to a slow start, but the Apple Watch could change that. But mobile apps are clearly a strategic imperative.

Did you know there are over 1.3 million apps for Android on Google’s Play Store?

Or, that we spend 82% of our time on smartphones using an app?

Those are just a few of the stats that might surprise some (though the rise of mobile has well documented, particularly over the past twelve months or so). Mobile continues to be a key tenant of any product/service strategy. In 2015 and beyond, those that don’t adopt a “mobile first” mindset risk customer loyalty, and potential sales.

TechCrunch published a piece I wrote that dives deeper into the subject (Mobile Apps Will Decide Your Product’s Success), and I wanted to invite you to head on over there to give it a read. Hint: click on through!

If you haven’t heard about DriveNow (the partnership between BMW and Sixt) you might want to look into that, and in the article I explain what they’re doing right when it comes to mobile.

And as for the Apple Watch… I’m onto my second week, and I think I’m getting the hang of it. Oh: yes, I do call Silicon Valley home. For better and worse, being an early adopter — beta tester? — is part of the DNA around here.

SOURCEMobile Apps Will Decide Your Product’s Success
Loni Stark
Loni Stark is an artist at Atelier Stark, self-professed foodie, and adventure travel seeker who has a lifelong passion for technology’s impact on business and creativity. She collaborates with Clinton Stark on video projects for Atelier Stark Films. It’s been said her laugh can be heard from San Jose all the way up to the Golden Gate Bridge. She makes no claims to super powers, although sushi is definitely her Kryptonite.