How to build social capital – 3 battle-tested ideas

It’s becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term.

Loni StarkTrying to build brand engagement this year? You might want to check out my latest article.

3 Strides to a Sustainable Content Marketing Strategy” was just published over at the Content Marketing Institute. (Yes they have an institute for that).

In the article I discuss three ways to reach your content marketing goals. I touch on a few examples that have worked not only for us on Stark Insider, but also for Fortune 500 companies and brands.

One key challenge is attempting to overcome the proliferation of online content. I’m convinced it has (or will soon) outstrip demand. To stand out not only do you have to work harder, but you also have to work smarter. Or at least try!

We’ve seen this on Stark Insider. In 2007, it was relatively easy to draw an audience. Self-publishing was new. Online tools such as WordPress, YouTube, and Google Adsense were in their infancy. Today the world looks very different. “Micro-blogging” is here. Tumblr, Twitter, Instagram, Snapchat, Facebook – all are ways to share and connect with people. Mobile is King. Creating content that is engaging and actionable, and rallying a community around it, to in essence become your “superfans,” is more important than ever.

The trick, of course, is: how?

Hopefully the three concepts–“strides”– that I share on CMI will help with that and spark some creative thoughts that you can apply to your business, be it a new media publisher such as Stark Insider, a Fortune 500 brand such as Philips or a crowd-sourced startup such as Barley & Britches.

[3 Strides to a Sustainable Content Marketing Strategy]

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