Trying to build brand engagement this year? You might want to check out my latest article.

“3 Strides to a Sustainable Content Marketing Strategy” was just published over at the Content Marketing Institute. (Yes they have an institute for that).

In the article I discuss three ways to reach your content marketing goals. I touch on a few examples that have worked not only for us on Stark Insider, but also for Fortune 500 companies and brands.

One key challenge is attempting to overcome the proliferation of online content. I’m convinced it has (or will soon) outstrip demand. To stand out not only do you have to work harder, but you also have to work smarter. Or at least try!

We’ve seen this on Stark Insider. In 2007, it was relatively easy to draw an audience. Self-publishing was new. Online tools such as WordPress, YouTube, and Google AdSense were in their infancy. Today the world looks very different. “Micro-blogging” is here. Tumblr, Twitter, Instagram, Snapchat, Facebook – all are ways to share and connect with people. Mobile is King. Creating content that is engaging and actionable, and rallying a community around it, to in essence become your “superfans,” is more important than ever.

The trick, of course, is: how?

Hopefully the three concepts–“strides”– that I share on CMI will help with that and spark some creative thoughts that you can apply to your business, be it a new media publisher such as Stark Insider, a Fortune 500 brand such as Philips or a crowd-sourced startup such as Barley & Britches.

Loni Stark
Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.