Skip to content
Stark Insider
  • Culture
  • Filmmaking/Tech
  • Atelier Stark Films
News

Confessions of an iPhone Chick: Your brain can’t multitask and neither can your iPhone

BY Loni Stark — 02.20.2010

Where's the multitask region?

I love catching sleep while in a moving plane, train or automobile.

There is something satisfying about being able to perform such different tasks simultaneously. Ok, I admit, the moving vehicle requires a pilot, an engineer or a driver…and consequently this has always been someone else.

Besides this form of multitasking, as much as we would like to think otherwise, the human brain can not multitask. This is a fact has been flogged in many scientific journals, public radio and neuroscience books.

However, I think we all collectively deny this fact so that we may “genuinely” believe we are paying attention in parallel to the conversation of a conference call,  emails blasting into our Inbox and chirps coming from our smartphones.

I, guilty of supporting this delusional myth, was on a conference call this week on my iPhone. It was one of those calls with many people on it and admittedly my brain started to wander.

Look puppy dog! Focus!

I came up with a brilliant plan on how I was going to focus. I could put the iPhone on speaker and then check my emails so I could stop thinking random thoughts. I glanced down.

Where’s the option to move to the home screen like on my Blackberry?

Crap, the iPhone can’t multitask. But my, what a pretty looking “End Call” button…

Tags:Apple iPhone

Related Stories

An iPhone propped in a cast-iron hand sculpture on a wooden deck table, showing the Meta Muse agent Muesli explaining checkout payment options including Stripe Link, PayPal, Afterpay and Affirm

Our AI Agent Told Meta's Agent Something Personal About Me. Welcome to the Multi-Agent Household.

News
The Meta Muse agent profile panel on screen, showing the Musey avatar, a Connected status and personality settings

Meta Muse: The $0 AI Agent Running on a $40 Server

News
Meta Muse agent Musey introduces itself in a dark chat window, saying it can update your calendar, make purchases and use connected apps with approval, and that it has its own computer with a web browser

Open Source Built the Personal AI Agent. Meta Just Put One in Everyone's Pocket.

News
Alamo Drafthouse New Mission in San Francisco, to be renamed the Christopher Nolan Cinema

Alamo Drafthouse to Rename San Francisco's New Mission the Christopher Nolan Cinema

News

More in News →

Loni Stark

Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. Through StarkMind, she investigates human-AI collaboration and the emerging dynamics of agentic systems, research that informs both her academic work and creative practice. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.

Loni Stark - A West Coast Adventure - A Lifetime in the Making - Stark Insider

Stark Insider
  • CULTURE
  • BEST OF AI
  • FILMMAKING/TECH
  • ATELIER STARK FILMS
  • HUMANxAI SYMBIOSIS
THE STARK COLLECTIVE
  • THE STARK CO
  • STARK INSIDER
  • STARKMIND
  • ATELIER STARK
© Copyright 2005-2026 BLG Media LLC. v2.20.0
  • Review Policy and Shipping
  • Privacy Policy
  • Contact
  • About