I recall from StarkSilver Creek (a very hungry content beast…my sympathies) a piece regarding acronyms and the marketing materials they generate.
I began to think of various marketing materials we have received over the years because of the following acronyms, there are many more, attached to our names:
- HIPPIE (requisite long hair, attendance to UCBerkeley / CCAC art school)
- YUPPIE (requisite 3 Volvos, 1 SUV, 1 BMW, 1Z and 1 Porsche)
- DINK (married 8 years before having 3 kids)
- CCC (Children’s Community Center Parent’s Advisory Board)
- SOM (School of the Madelene Parent’s Association Co-Presidents)
- UCSC (Parents of Alumni and Rugby team members)
- LMU (Parents of Alumni and Rugby team members)
- UCB (Alumna donor)
- IFSFBAYer (requisite International Folkboat, see DINK and YUPPIE)
- AD (Art Director)
- MI (Military Intelligence, see definition for oxymoron)
- AIGA (American Institute of Graphic Designers)
- ADA (American Dietetic Association)
- AKC (requisite Kerry Blue Terrier regional champion, see DINK and YUPPIE)
- AARP (protest letters of denial ineffective)