SubZero Festival San Jose

SubZero Festival San Jose

Yesterday, I decided to drop by the second annual SubZero event in downtown San Jose. The event took place on First Street between San Carlos and Reed Street from 5 pm to midnight. It was my first time at this event and I wasn’t sure what to expect. I was more than pleasantly surprised.

Unlike some of the wine and art events around the San Francisco Bay Area that are fun, but once you’ve seen one you’ve pretty much seen them all, the SubZero event showcased some pretty eclectic and unusual pieces of art infused with technology. Sometimes the artists were works of art themselves.

I did notice many times my engineering and marketing background come through when I asked questions such as, “Are there any practical applications for this?” To which I was promptly reminded that art is an end unto itself. I stand corrected.

“Dead Lowrider” created by local artists John Jota Leanos and Artemio Rodriguez

Loni Stark is an artist at Atelier Stark, self-professed foodie, and adventure travel seeker who has a lifelong passion for technology’s impact on business and creativity. She collaborates with Clinton Stark on video projects for Atelier Stark Films. It’s been said her laugh can be heard from San Jose all the way up to the Golden Gate Bridge. She makes no claims to super powers, although sushi is definitely her Kryptonite.