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Loreto

La Mision Hotel: A breath-taking addition to the Loreto Baja Malecon

La Mision Hotel is starting to gleam.

BY Loni Stark — 01.08.2009

La Mision Hotel, Loreto Baja - A diamond emerges.

I was a little skeptical when I first passed La Mision Hotel under construction along the blue Sea of Cortez.

Dust and heavy construction equipment was scattered around and all I could see was a rough structure of cement, stone, iron and wood emerging and changing the Loreto “skyline”. Little did I know that this was merely a temporary state and what I was witnessing was really a diamond in the rough.

As the workers start to polish it, the photos from Al G. show a clear transformation. La Mision Hotel is starting to gleam.

Murals along the La Mision Hotel. Absolutely love the concept and the execution.
Murals along the La Mision Hotel. Absolutely love the concept and the execution.

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Loni Stark

Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. Through StarkMind, she investigates human-AI collaboration and the emerging dynamics of agentic systems, research that informs both her academic work and creative practice. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.

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