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Black Chocolate from Hanayama: Expectation with little satisfaction

BY Loni Stark — 01.05.2009

meiji-black-chocolateWhile waiting for Clint to get his hair cut at the salon, his hairdresser showed me a Japanese game she got from her husband called “Meiji Black Chocolate”.

Meiji is the Japanese equivalent to “Hershey” in the US, or “Cadbury” in the UK.

Packaged like a bar of Meiji chocolate, Hanayama, a Japanese toy company, has created a Tetris-like puzzle using plastic shaped like pieces of chocolate.

In order to solve a puzzle, you need to combine the pieces to form the shapes on the back of the “chocolate box”. Your reward for doing this: having to face the equally challenging task of fitting the pieces back in the plastic box. Clint’s hairdresser had the box bursting with the plastic pieces that she could not fit back in, I don’t blame her.

Available right now only in Japanese bookstores. How is this for a factoid to share at your next dinner party?

Personally, I prefer the real stuff, with a bottle of nice red wine to boot.

meiji-black-chocolate-1

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Loni Stark

Loni Stark is an artist at Atelier Stark, psychology researcher, and technologist whose work explores the intersection of identity, creativity, and technology. Through StarkMind, she investigates human-AI collaboration and the emerging dynamics of agentic systems, research that informs both her academic work and creative practice. A self-professed foodie and adventure travel enthusiast, she collaborates on visual storytelling projects with Clinton Stark for Stark Insider. Her insights are shaped by her role at Adobe, influencing her explorations into the human-tech relationship. It's been said her laugh can still be heard from San Jose up to the Golden Gate Bridge—unless sushi, her culinary Kryptonite, has momentarily silenced her.

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