I just finished a two week odyssey in Europe that started in Warsaw, Poland and ended up in London, England. Although it was a business trip, I squeezed in some time to pursue my passion for experiencing new places.

I nonchalantly snapped away what amounted to hundreds of photos with my trusty little Canon PowerShot Elph. I marveled at how digital cameras have revolutionized the way we are able to capture memories. Gone are the days when I was limited to 24 images on a roll. I flashed my camera at everything that caught my fancy.

This weekend, back on California dirt, I plugged the camera’s memory card into the Sony PS3.

Crap, I realized that photos I took at locations that seemed so obvious were not anymore. Charming European buildings and cobblestone streets start looking the same.

How does one solve this challenge? With more gadget technology: Geotagging.

Loni Stark
Loni Stark is an artist at Atelier Stark, self-professed foodie, and adventure travel seeker who has a lifelong passion for technology’s impact on business and creativity. She collaborates with Clinton Stark on video projects for Atelier Stark Films. It’s been said her laugh can be heard from San Jose all the way up to the Golden Gate Bridge. She makes no claims to super powers, although sushi is definitely her Kryptonite.