Stark Insider Online Magazine Grows 49% in Q2 as Annual Readership Increases to 180,000

SSClogoJUNE2009largetruncatedExpanded San Francisco Bay Area coverage including wine, travel, film, theater & the arts drives growth.

San Jose, CA (PRWEB) July 21, 2009 — Blue Lizard Group Media (BLG Media) is pleased to announce Q2 results for its network of travel, wine and arts web properties. Reaching 180,000 readers along the West Coast including the US, Canada and Mexico, readership has grown 49% over the previous quarter.

StarkSilverCreek – All Things West Coast(TM), the company’s flagship, is one of the fastest growing San Francisco Bay Area digital media properties. The web publication has attracted a following of loyal readers that values thoughtful coverage of the West Coast lifestyle focused on the arts (film, stage, theater), wine country (Napa, Sonoma, Livermore), and adventure travel.

During the quarter, Google recognized the quality and credibility of StarkSilverCreek and now includes it in the Google News syndication service alongside regional and national brands such as San Jose Mercury News, San Francisco Chronicle, Silicon Valley’s Metro, The Huffington Post and Slate Magazine.

“Readers are gravitating toward content that is not only original and intelligent, but also personable and engaging,” said Clinton Stark, Co-Founder and CEO of BLG Media, “StarkSilverCreek combines the best of traditional news media with the social aspects of blogging. We’re creating a new category of online publication that positively impacts hundreds of thousands of readers.”

Reader Engagement:
Information and opinions on StarkSilverCreek receive high marks from readers for credibility and trustworthiness. In Q2, subscriber lists increased 28% and the Facebook Fan page increased 50%.

Advertising and Partnerships:
During the quarter, BLG Media closed a record number of advertising contracts and partnerships. Market segments include real estate, luxury goods, furniture and theater.

Through the company’s network of sites, businesses can efficiently reach qualified, affluent consumers along the West Coast and in the San Francisco Bay Area interested in goods and services including: wine, real estate services, furniture, gadgets & lifestyle technology and entertainment (shows, theater, film).

Search Rankings and Visibility:
StarkSilverCreek continues to climb search engine rankings on Google, Bing, AOL and Yahoo. Google has over 2,000 pages indexed from

In addition to the StarkSilverCreek web site, syndicated content is also available on Facebook, Amazon Kindle, Apple iTunes, Vimeo, YouTube, and several other Web 2.0 distribution services.

Q2 Highlights

  • Recognized as a news source for inclusion in Google News
  • Syndicated content across distribution channels including Apple iTunes, YouTube, Facebook, Vimeo, Viddler, Dailymotion and
  • Produced 34 web video episodes across 5 shows including Wine Tube(TM) TV, StarkSilverCreek Presents and Loreto Live TV
  • Expanded San Francisco Bay Area film, theater and arts coverage including 5 theater houses (A.C.T. San Francisco, San Jose Repertory Theater, Magic Theater San Francisco, San Jose Stage Company, City Lights Theater San Jose)
  • Enhanced the StarkSilverCreek Loreto Guide, the leading online resource for travelers to the Loreto region of Baja California Sur, including reviews and coverage of real estate, household goods, restaurants and hotels

About Blue Lizard Group Media:
Blue Lizard Group Media, based out of the San Francisco Bay Area, is a publisher of Blogs and social networks focused on premium travel, wine, film, theater and the arts. Blue Lizard Group Web Site

About StarkSilverCreek – All Things West Coast(TM):
A West Coast lifestyle publication covering wine, travel and the arts founded in 2008. StarkSilverCreek features stories, editorials, news and videos that aim to inform, inspire and engage its community of 180,000 annual readers. StarkSilverCreek Web Site

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