My TechCrunch article on mobile apps (Hint: think “mobile first”)

Wearables
4 smartwatches running Android Wear, with the upstart Pebble Time flanking the right. Wearables are off to a slow start, but the Apple Watch could change that. But mobile apps are clearly a strategic imperative.

Did you know there are over 1.3 million apps for Android on Google’s Play Store?

Or, that we spend 82% of our time on smartphones using an app?

Those are just a few of the stats that might surprise some (though the rise of mobile has well documented, particularly over the past twelve months or so). Mobile continues to be a key tenant of any product/service strategy. In 2015 and beyond, those that don’t adopt a “mobile first” mindset risk customer loyalty, and potential sales.

TechCrunch published a piece I wrote that dives deeper into the subject (Mobile Apps Will Decide Your Product’s Success), and I wanted to invite you to head on over there to give it a read. Hint: click on through!

If you haven’t heard about DriveNow (the partnership between BMW and Sixt) you might want to look into that, and in the article I explain what they’re doing right when it comes to mobile.

And as for the Apple Watch… I’m onto my second week, and I think I’m getting the hang of it. Oh: yes, I do call Silicon Valley home. For better and worse, being an early adopter — beta tester? — is part of the DNA around here.

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