My TechCrunch article on mobile apps (Hint: think “mobile first”)

4 smartwatches running Android Wear, with the upstart Pebble Time flanking the right. Wearables are off to a slow start, but the Apple Watch could change that. But mobile apps are clearly a strategic imperative.

Did you know there are over 1.3 million apps for Android on Google’s Play Store?

Or, that we spend 82% of our time on smartphones using an app?

Those are just a few of the stats that might surprise some (though the rise of mobile has well documented, particularly over the past twelve months or so). Mobile continues to be a key tenant of any product/service strategy. In 2015 and beyond, those that don’t adopt a “mobile first” mindset risk customer loyalty, and potential sales.

TechCrunch published a piece I wrote that dives deeper into the subject (Mobile Apps Will Decide Your Product’s Success), and I wanted to invite you to head on over there to give it a read. Hint: click on through!

If you haven’t heard about DriveNow (the partnership between BMW and Sixt) you might want to look into that, and in the article I explain what they’re doing right when it comes to mobile.

And as for the Apple Watch… I’m onto my second week, and I think I’m getting the hang of it. Oh: yes, I do call Silicon Valley home. For better and worse, being an early adopter — beta tester? — is part of the DNA around here.

Follow Stark Insider on Twitter and Facebook. Join our 11,000 subscribers who read SI on tablets and smartphones on Google Newsstand. Prefer video? Watch us on Amazon Prime or subscribe to Stark Insider on YouTube, the largest arts & travel channel in San Francisco.