Confessions of an iPhone Chick: Your brain can’t multitask and neither can your iPhone

    Where's the multitask region?

    I love catching sleep while in a moving plane, train or automobile.

    There is something satisfying about being able to perform such different tasks simultaneously. Ok, I admit, the moving vehicle requires a pilot, an engineer or a driver…and consequently this has always been someone else.

    Besides this form of multitasking, as much as we would like to think otherwise, the human brain can not multitask. This is a fact has been flogged in many scientific journals, public radio and neuroscience books.

    However, I think we all collectively deny this fact so that we may “genuinely” believe we are paying attention in parallel to the conversation of a conference call,  emails blasting into our Inbox and chirps coming from our smartphones.

    I, guilty of supporting this delusional myth, was on a conference call this week on my iPhone. It was one of those calls with many people on it and admittedly my brain started to wander.

    Look puppy dog! Focus!

    I came up with a brilliant plan on how I was going to focus. I could put the iPhone on speaker and then check my emails so I could stop thinking random thoughts. I glanced down.

    Where’s the option to move to the home screen like on my Blackberry?

    Crap, the iPhone can’t multitask. But my, what a pretty looking “End Call” button…

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