Last year the entertainment and devices devision pulled in $4.24 billion in revenue. Microsoft said that there are now 66 million Xbox 360 consoles and 18 million Kinect sensors. Xbox LIVE has 40 million members globally.
It might seem trivial at first, just getting sports scores, weather, travel information and other day-to-day info snacks. Use Google Now for a few months, though, and you begin to realize the value of the service.
Do you enjoy talking Android, tasting Napa Cab, seeing a Show? Then put on your Ray-Bans and join the adventure already!