Premiere Napa Valley

Videos, photos and stories from Premiere Napa Valley. The annual wine auction draws trade, media and collectors from the world over.

Wine Marketing Case Studies

Wine Marketing in Action: Picasso vs. the Elixir of the Gods

In one corner: Picasso. In the other: wine impresario Jean-Charles Boisset. A wine marketing cage match is born. Most sales collateral is repetitive, non-imaginative, and quite forgettable. But, occasionally, I receive a piece in the mail that captures my attention. It's at these moments, I pour a Sonoma Chard, shutdown Chrome, and...
John Legend - Auction Napa Valley

More Records Broken: Auction Napa Valley nets $15.8 million, benefits community programs

Auction Napa Valley nets $15.8 million, shatters records on the heels of Premiere Napa Valley, the region's other high profile charity event.

In Photos: Premiere Napa Valley wine auction

Photo recap of Premiere Napa Valley, including barrel tasting, lunch at the Culinary Institute of America, and a record-setting wine auction that raised $6 million for non-profit Napa Valley Vintners.
video

Napa Valley wine auction breaks record, raises $6 million (Video)

Annual Premiere Napa Valley wine auction again breaks record. $6 million raised, with top lot Brand Napa Valley going for $115,000, or about $1,900 per bottle.

Napa Gras at Raymond Vineyards kicks off Premiere Napa Valley weekend (Video)

Prepare to Napa Gras. If you notice a slight red glow over the Napa Valley tonight, chances are the source would be none other than Raymond Vineyards. There, an epic party once again kicks off the weekend here known as Premiere Napa Valley. Hosted by gregarious, well-dressed wine magnet Jean-Charles Boisset, Napa...

Premiere Napa Valley: Wine lots revealed for annual auction (Video Preview)

Etude, Duckhorn, Alpha Omega, Corison, Stags' Leap. Stark Insider previews the upcoming Premiere Napa Valley wine auction.

Auction Napa Valley sets new records

Napa Valley Vintners--a 500 member trade organization--officially confirms that their annual charity event "Auction Napa Valley" raised $18.7 million for healthcare and children's education nonprofits.

Wine of the Week: Keever Cabernet Sauvignon, Napa Valley

That's how we first met Olga Keever. She was hustling. She approached us with a '12 barrel pour of Keever. "Come on! Give it a try!" And I'm glad I did.

Scarecrow Winemaker on $4,300 Bottles of Cult Cabernet: “It was just a crazy price.” (VIDEO)

How does it feel to make bottles of wine that sell for $4,300? Stark Insider sits down with star winemaker Celia Welch of Scarecrow Wine to find out.

Stark Insider TV: ‘A Perfect Day’ in Napa (VIDEO)

Here's what a perfect day in Napa might look like. Loni Stark heads to the caves of Far Niente for a barrel tasting, and things get dreamy under the wine country sun.