The Future of Brands: Content simply isn’t living on islands anymore

Loni Stark - Bend Venture Conference Keynote

Think you have too many devices? A tablet, a smartphone, a laptop? Wait until you see what today’s kids are doing.

Research shows generation Z (mid-1990s to early 2000s) will use, on average, five devices. That’s an important trend to keep in mind if you’re in marketing or branding. Content simply isn’t living on islands anymore.

That was one of the ideas I covered a few weeks back at the Bend Venture Conference. I was up in Bend to deliver a keynote, “Digital Experiences: Market Insights and Opportunities.” There I walked through the emergence of the experience economy and what it means for those of us in marketing and tech.

I’m hoping the video of the presentation will soon be available. Meantime Palo Alto Software founder Tim Berry wrote-up a great summary of the talk.

Is it a real problem or cool idea?
Is it a real problem or cool idea?

 

Next I’m heading up to Toronto (Nov. 4) to address graphic designers at the DesignThinkers Conference.

There we’ll look into the power of combining data and creativity, and the positive impact it can have on user experience:

Experience-led Design: Marrying Data with Creativity

Data has traditionally been viewed as part of the marketing and tech function, separate from creative and design. Yet designers and marketers have the same end goal in mind: delivering amazing, standout experiences that result in happy customers and build loyalty. Leveraging Adobe’s design and data heritage, Loni explores the value marrying data and creativity can have on content and experience-led design for design firm owners, creative directors, design managers and their clients.

Hope to see you there!

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