California Wine Continues Long-Term Upswing in the U.S. Market
New report suggests that California wine consumption grew 3% y/y reaching 204 million nine-liter cases.
California wine consumption continues to grow,
California wine shipments in 2012 came in at 204 million nine-liter cases.
According to Impact Data (a Shanken/Wine Spectator report service) that represents 3% y/y growth, which continues a long-term trend that has seen consumption of wine produced in the State increase by 33%.
Regarding prices, the news brief notes that “wines above $20 continue to surge,” which could come as a surprise to some (it did to me).
It will be interesting to see how the market responds to more California wine in the coming years. As we reported last month, at 4,383,100 tons, 2012 was a record crush for California, topping the last big haul which came in 2005. Ultimately that could mean more California wine hitting store shelves.
MORE CALIFORNIA WINE: We don’t need no stinkin’ wine stories
The average price of all varieties last year reached a record high of $734.35 per ton. So it would appear that on the supply side: volume is up, demand is up, prices are up.
Dare to live a little. Follow Stark Insider on Twitter and Facebook. Join our 9,000 subscribers who read SI on tablets and smartphones on Google Newsstand. Prefer video? Subscribe to Stark Insider on YouTube, the largest (and quirkiest!) arts & travel channel in San Francisco.
Clint is based in San Francisco and has produced videos for Stark Insider
since 2006. Film projects recently completed include short MORADO
shot in the Baja, doc THE ART OF HALL WINES
in Napa, and music video WRONG'S WHAT I DO BEST
at the San Francisco Art Institute. He regularly writes about Canon DSLR and filmmaking
His Broadway features have garnered praise, including SHREK UNMASKED
which is the most viewed BTS video for the musical on YouTube. In addition he's worked with DreamWorks, Disney on Ice, and Cirque du Soleil, among others. Interview highlights include James Franco, Gia Coppola, Colbie Caillat, Vincent Kartheiser, Dana Carvey, and Dany Boyle.
Clint is a member of ATCA and covers the SF theater scene. He also writes about Napa and wine, and Silicon Valley news and trends. More: Clint's story...