New Media

Watch: Samsung Super Bowl Ad ($15 million / 2 minutes)

“Let’s find a favorable review of one of your movies,” Rudd says to Rogen while checking his Samsung Galaxy S III. “No results found.”

"The Big Pitch" - actors Paul Rudd and Seth Rogen star in Samsung's $15 million Super Bowl ad featuring Android smartphones.
"The Big Pitch" - actors Paul Rudd and Seth Rogen star in Samsung's $15 million Super Bowl ad featuring Android smartphones.

“The Big Pitch” – actors Paul Rudd and Seth Rogen star in Samsung’s $15 million Super Bowl ad featuring Android smartphones.

Here’s what a $15 million Super Bowl looks like. Samsung’s two minute spot ‘The Big Pitch’ features actors Paul Rudd and Seth Rogen discussing its Galaxy line of Android smartphones.

Entertaining, and light-hearted, we hope it’s indicative of the overall quality of this year’s crop of Super Bowl ads – many watch the big game just for the commercials.

“Let’s find a favorable review of one of your movies,” Rudd says to Rogen while checking his Samsung Galaxy S III. “No results found.”

Though the video has been reportedly “leaked” the video itself is now running on the official Samsung Mobile USA YouTube Channel.

ALSO: Google X Phone set for summer launch

Strategies for generating the most buzz for Super Bowl ads has changed over the years. With the advent of social media savvy company’s are combing traditional broadcast elements (television spots) with online components, notably ones that involve Twitter, and Facebook. YouTube has also become a major distribution channel, with many suggesting it to be far more effective than television, where an ad is run once (typically) at a fixed time.

Paul Rudd’s latest film, Prince Avalanche, is about two highway workers who getaway in the summer of 1988 from their cities lives.

WATCH: ‘The Big Pitch’ Samsung Super Bowl Ad

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Clinton Stark
Clint is based in San Francisco and has produced videos for Stark Insider since 2006. Film projects recently completed include short MORADO shot in the Baja, doc THE ART OF HALL WINES in Napa, and music video WRONG'S WHAT I DO BEST at the San Francisco Art Institute. He regularly writes about Canon DSLR and filmmaking. His Broadway features have garnered praise, including SHREK UNMASKED which is the most viewed BTS video for the musical on YouTube. In addition he's worked with DreamWorks, Disney on Ice, and Cirque du Soleil, among others. Interview highlights include James Franco, Gia Coppola, Colbie Caillat, Vincent Kartheiser, Dana Carvey, and Dany Boyle. Clint is a member of ATCA and covers the SF theater scene. He also writes about Napa and wine, and Silicon Valley news and trends. More: Clint's story...