Wine Marketing

Harlan and the Philosopher

Harlan Estate, like other luxury brands — Porsche, BMW, Neiman Marcus, Four Seasons — tantalize us with a lifestyle of possibility. But does it sell wine?

In this envelope: 11 words brought to you be a somewhat well known Greek philosopher.

In this envelope: 11 words brought to you be a somewhat accomplished Greek philosopher.

This episode of wine marketing in action is called ‘Harlan and the Philosopher.’ And there’s really not much to say, really. In fact, all of 11 words is what it takes to get the point – er, sentiment – across. Once again, we’re talking about minimalism. Well, sort of.

I never leave home without my Vinturi. Tasting rooms FTW!

I never leave home without my Vinturi. Tasting rooms or bust!

Actually we’re talking about matters of the heart. Emotions sell. Brands just won’t stop tugging away at our emotions. Get us all bleary-eyed with what could be, and the route to our Google wallets is a swift as a jaunt down highway 29 on a Wednesday morning in April.

“In all things of nature there is something of the marvelous.” — Marketing team somewhere in Napa.

Luxury brands in particular — Porsche, BMW, Neiman Marcus, Four Seasons — tantalize us with a lifestyle of possibility. It’s a Photoshopped world of bespoke parchment papers, whacked-out models, glossy skies. It’s all slightly surreal and bizarre (except, of course, for the world of Porsche). Did I mention, I like to buy my wine at Costco? It’s at the corner of Pauper Parkway and Rapscallion Row.

At least with this mailing, my mind didn’t jump into the gutter like last time.

Those 11 words, courtesy of Aristotle:

Harlan Estate Wine

Clearly this can only mean one thing: Harlan is doubling down on natural wines.

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Clinton Stark
Clint is based in San Francisco and has produced videos for Stark Insider since 2006. Film projects recently completed include short MORADO shot in the Baja, doc THE ART OF HALL WINES in Napa, and music video WRONG'S WHAT I DO BEST at the San Francisco Art Institute. He regularly writes about Canon DSLR and filmmaking. His Broadway features have garnered praise, including SHREK UNMASKED which is the most viewed BTS video for the musical on YouTube. In addition he's worked with DreamWorks, Disney on Ice, and Cirque du Soleil, among others. Interview highlights include James Franco, Gia Coppola, Colbie Caillat, Vincent Kartheiser, Dana Carvey, and Dany Boyle. Clint is a member of ATCA and covers the SF theater scene. He also writes about Napa and wine, and Silicon Valley news and trends. More: Clint's story...