5 Reasons why this colorful mash-up is the new Apple logo

If Tim Cook needs to put his thumbprint on the world's most valuable company, and signal that he is ready to step out of Jobs' shadow and lead - creatively too - then a new, non-Jobs era logo is a good place to start.

ipad 3 launch

ipad 3 launch

Yes, I know: it’s likely a touching tribute to Steve Jobs. What you see here is the tie-dyed, fanciful logo shown at the end of this week’s iPad announcement. As CEO Tim Cook walked off stage, we saw a decidely non-monochromatic homage. Or was it more than that? Some are suggesting this is a new logo, and that Apple will unveil it this year. I hope that’s true, and think it makes perfect sense. Here’s why.

1. Tim Cook needs to make Apple his own

Sure Cook is a supply chain/logistics guy. Nothing, however, conveys the Apple brand more than the logo. The current one is stylish, heavy on cool, and certainly appeals to the architectural crowd. It glows proudly on our MacBook Pro lids. It adorns glassy, steely Apple stores around the world. But if Tim Cook needs to put his thumbprint on the world’s most valuable company, and signal that he is ready to step out Jobs’ shadow and lead – creatively too – then a new, non-Jobs era logo is a good place to start.

2. The current Apple logo is 14 years old

The logo that started the sticker craze.

14 years is old, really old. Just ask Microsoft about Windows and the need to refresh. The return of the rainbow would tug our heart strings. Apple is just as much about its current success and the iPad, as it is about Woz and Jobs tinkering in the garage with world domination.

3. Microsoft went monochromatic, so Apple needs to do the opposite

Did you see the new Windows 8 logo? It’s a simple, monochromatic play. Apple would do well to zag when Microsoft zigs.

4. 3D, 4K, and Holographic are the future 

Apple is a visual company. Think “Resolutionary.” Right? Okay, maybe the puns are a bit much, but there’s no doubt we get all touchy, feely around Apple products because they look so damn good. There’s the stunning Jon Ives design. And there’s those screens. Even when they’re not super hi-res, like the SOMETHING X SOMETHING on my MBP 13, they always pop more than the competition. These same technologies play an important role in the living room, where Apple seeks to do battle (Apple TV) with a litany of traditionalists like Sony, Comcast, and DirecTV. Therefore, a colorful, shiny, playful logo would appeal to the family unit, those that would otherwise eschew the cool, architectural logo imprinted on current Apple products.

5. It just feels right

Admit it. When you saw the throwback mash-up logo at the end of the “new” iPad announcement didn’t you get just a tad giddy?

Awww, hell, let’s throw caution to the wind: Calling Sir Isaaaaac Newton…!

Isaac Newton under tree

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  • This is ridiculous. This is just a treatment of a logo. A ‘logo’ change would mean application to all existing instances. The rainbow striped logo was applied to the hardware and everything else – I highly doubt Apple would start putting this on products, and I personally don’t want them to.

    This is just a logo treatment – not a logo change.

  • AppleShmapple

    A tad giddy? You Apple addicts really should get out more.

    • imjustcreative

      Get out more as in not staying in looking to find Apple fans to troll over and lookig like a complete twat in the process.

  • Why all the fuss over this image? Apple changed up their logo all the time in the old iPod commercials with various splashes of colour. This is not a new logo, just branding for the event.

  • amylavin

    I love this new apple logo and it is just stunning good! I think this logo is mean for ipod, ipad, iphone line of products where they shows the colors. While they will remain the old logo on the Mac series. For those who wants this logo on their macbook, there is a mod in http://www.iapplelogo.com for those who really want the new logo on their lcd lid. I hope to have one of the new logo on the back of my “new” ipad too.

  • Krea

    If they are kiddin’ us, it’s NOT funny, it’s awful. If they aren’t kidding, then it’s a disaster

  • mmontferd

    Gosh, this is painful. Apple applies effects to their logo all the time. This is the Apple logo: . Whatever goes on top of that is just an effect.