The Tweaker

Malcom Gladwell on the real genius of Steve Jobs

No stranger to entertaining readers, Gladwell nips and tucks key passages from Walter Isaacson’s “Steve Jobs” and assembles his own thoughtful retrospective.

Clinton Stark
11.08.2011 | View Comments
Malcolm Gladwell's part-review, part-retrospective is one of the best I've read yet.

Malcolm Gladwell's part-review, part-retrospective is one of the best I've read yet.

Malcolm Gladwell, in a thoughtful piece in The New Yorker, refers to Steve Jobs as “the tweaker.” He may have been brilliant, but his inventing was of the editorial kind. “I’ll know it when I see it,” Jobs is quoted as saying, frustrating designers and developers who wanted more to go on.

Most refreshing, though, about Gladwell’s take on the legend and his bio is its balanced examination of a man who relentlessly pursued perfection yet was far from it himself. Many gloss over the fact that Jobs once fathered a child, denied it, and abandoned the mother. “Steve Jobs, Isaacson’s biography makes clear, was a complicated and exhausting man.”

No stranger to entertaining readers, Gladwell nips and tucks key passages from Walter Isaacson’s “Steve Jobs” and assembles his own thoughtful retrospective.

Like me, if you have yet to read the bio you’ll find this a remarkable abstraction, taking us from the kitchen table where the Jobs family discusses the merits of European washers and the requirements of family laundry, and the compulsive-obsessive behavior that had him lambasting hospital staff over the design of an oxygen monitor to his outward hatred for Google (“Outside of Search, Google’s products—Android, Google Docs—are shit”) and his last days obsessing over the design minutia of Apple’s new HQ in Cupertino.

I admit to not being well-versed in Gladwell’s Blink and The Tipping Point; after reading his thoughtful piece in The New Yorker, I may just go and pull those classics off the shelf.

The New Yorker

Clinton Stark
Clint writes about Silicon Valley (Churchill Club Academy member), film, California wine (Stark Sips), theater (ATCA member) and tech (including his Canon EOS 60D and unlocked Nexus 4). A would-be NHLer if it weren't for the clarinet, he tries in vain to direct Loni on Stark Insider TV. He's held executive marketing roles at Cisco, EMC and Salesforce.com, and is active with start-ups across the valley. Clint's story...

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  • http://twitter.com/HotWaterService Hot Water Service

    This article is editorial not inventive! Steve Jobs not a Tweaker, a Visionary!

    • http://www.starkinsider.com Clinton Stark

      What can I say? Hot Water Service sets the record straight.