Happy 12th birthday Google

Google search is the Internet equivalent of the Bugatti Veyron, but without the price tag to match.

Happy 12th Birthday Google
Crushing the competition one keyword at a time: Happy 12th Birthday Google

It seemed like just yesterday we discovered an innocent search page called Google? Google?! What a name. While everyone else in search back then had names like InfoSeek, Excite, and, oh yes, something called Yahoo, it was a strikingly simple design that greeted those that first visited google.com.

Today, Google is celebrating its twelfth anniversary, or, as they like to call it, along with a cute Cake Doodle on their search page, a birthday.

Back in the late 90s, I was convinced the search market saturated. Why would we need yet another search engine? And why would I bother using Google?

Turns out Google changed the game by doing a few things extremely well.

1. It was simple.

Where everyone else was adding bells and whistles, Google was taking them away. User experience was of utmost important. So instead of check boxes, and an overload of options, we were presented with the most spartan of screens. Perhaps Nike was a distant influence. It said to us: Just do it.

2. It was fast.

Speed kills… the competition. Google was (and still is) the fastest search engine on the planet. Blazingly fast. This is the Internet equivalent of the Bugatti Veyron, but without the price tag to match.

3. It was relevant.

Other search engines had a way of making us work too hard. Trying to find out why Koala are endangered? Chances are, pre-Google, you’d have to wade your way through tonnes of not-so-authoritative results; page after page of irrelevant stuff. Google figured out how to bubble up the most meaningful results. Today, I seldom need to click through search results to find what I’m looking for. Thanks to the ingenious (and black-box) algorithms, it’s almost always right there, on the front page.

4. It was a business. One that today makes more money that any rational person could ever have predicted.

AdWords will go down as one of the most brilliant concepts in history. Not only in tech, but also in business. In fact, it was the perfect marriage of the two. It was a license to print money. Once Google cornered search traffic, the ability to monetize was, fair to say, a satisfying reward.

Today, Google is an innovation machine. It attracts much of today’s top tech talent, and has broken the mold when it comes to corporate hierarchies, decision-making and team dynamics; all factors that have ensured the company hasn’t cracked under the pressure of growth.

Decades ago, Microsoft was that company. It will be interesting to watch the Mountain View giant’s journey continue.

Whatever happens next, rest assured it won’t be business as usual.

Oh no, the teen years.

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  • Malqe

    happy birthday to you google.

  • Pete

    I had to use the AOL search page to find this.

  • Natrajr R

    Happy Birthday Google. You will rule this internet world ever as now.

    No wonder if Guiness makes Google the 8th Wonder in this World…. U r simply amazing and mindblowing. The word ‘Searching’ said by many people as ‘Googling’ is self-explanatory for the achievements, innovation that u have put in. Hats off to u Google.

    Expecting more innovations from u. Wishing u all the best. Keep rockin

  • Beero A AlKhawaher

    GOOGLE BIRTHDAY SPEECH… HM HM, Happy birthday GOOGLE…I wanna let everybody to know that u’ve been so nice to me since the day I got introduced to you… U’ve done a lot for me… I am so thankful :).

    Lastly, I wanna say that I love dealing with u, U made my life so easy in past and I am sure you will keep this up… ^_^…

    WISH U ALL THE BEST ♥….
    GO GOOGLE GO!
    HAPPY BIRTHDAY

  • Bhavy0209

    Happy 12th birthday Google! this is the first time i am wishing search engine a birthday wish. u make life so easy!