Apple announces new Apple TV, iTunes 10, “biggest ever” change in iPod lineup

Apple still wants your living room. A second generation version of Apple TV was announced.

New iPod Touch lineup with Retina display
New iPod Touch lineup with Retina display
In Review

Apple Announcements

In Summary
  • Apple today announced its holiday product lineup
  • iPod: Shuffle $49 (2GB), Nano $149 (8GB)/$179 (16GB), Touch $229 (8GB)/$299 (32GB)/$399 (64GB)
  • iTunes 10: with Ping social network for music, new logo!
  • iOS 4.1: HDR photos, Game Center
  • Apple TV: stream content, rent TV shows (99 cents) and movies ($4.99), new lower price $99
Review by
New iPod Touch lineup with Retina display
New iPod Touch lineup with Retina display

A new iPod Touch with Retina display, multi-touch iPods, iTunes 10 and iOS 4.1, and second generation Apple TV were among some of the newsworthy items as Apple today announced several new products at a special event held here in San Francisco. The line-up positions Apple for the holiday season with several products at multiple price points.

A guitar with the Apple logo served as the theme for the event and its marketing communications so music was certainly on our minds. The PA streamed Jack Johnson’s Better Together to a full house at the Yerba Buena Center for the Arts Theater.

Apple CEO Steve Jobs, with the most limited wardrobe in the known universe, walked out in trademark jeans and black turtleneck, and quickly acknowledged the presence of his “partner in crime” Steve Wozniak who was sitting in the audience (and recently celebrated his 60th birthday in San Jose).

Apple still wants your living room. A second generation version of Apple TV was announced. First released in 2006, Jobs concedes it was “not a big hit.” So they re-tooled. The new model adopts a rental-only model ($4.99 movies, 99 cents TV shows). ABC and Fox shows will be available.

New Apple TV is available in 4 weeks with an aggressive price point of only $99.

The march to touch interfaces continues with new iPods that use Apple’s class-leading multi-touch interface. The new iPod Nano (6 colors) now uses iOS and is operated much like an iPhone or iPod Touch. It will run for 24hrs on battery and costs only $149 (8GB), $179 (16GB).

Apple iPod Touch leads the mobile gaming market.
Apple iPod Touch leads the mobile gaming market.

A new iPod Touch was announced that remains essentially an iPhone without the phone, but including all the gee-whiz innovations such as the Retina display Apple A4 chip, 3-axis Gyro, iOS 4.1 with Game Center, FaceTime with front camera, HD video recording. Battery lasts 40hrs. $229 (8GB), $299 (32GB), $399 (64GB).

iTunes 10 was released (available today) and includes a new icon. “It was time to ditch the CD in the logo,” joked Jobs.

Ping, a social network for music, is now built into iTunes, and allows people to connect with friends, discover new music. A lengthy demo underwhelmed, and appears as a lightweight attempt by Apple to muscle into Facebook’s market.

iOS 4.1 was announced and includes bug fixes plus new photo rendering technology that reduces wash-0ut exposure. Also, TV rentals are coming to iOS which should sent alarm bells to companies such as Roku and Hulu.

As is always the case, Jobs dazzled early with McDonald’s super-sized-like numbers: 120 million iOS devices (iPad, iPhone, iPod Touch) shipped, 230,000 new devices activated per day, 6.5 Billion Apps served (200 downloads every second), and 250,000 Apps on the App store including 25,000 alone with the iPad. 275 million iPods sold. Phew!

Highlights from the Fall Apple Event

Here’s the recap from the Apple Fall Event held in San Francisco on 09.01.2010.

    Steve Jobs talks about the new 40ft. glass Apple store in Shanghai, China
    Steve Jobs talks about the new 40ft. glass Apple store in Shanghai, China
  • 300 Apple Retail Stores
    • 2nd store in China (Shanghai) – 40ft. high glass cylinder, “a landmark in glass engineering”
    • London, 2nd large store. Entire restored building
    • 10 countries – soon will enter Spain for eleventh
    • Some days stores get over one million visitors in a day
  • iOS (the OS that powers mobile devices, it’s made the iPod Touch, the iPhone and iPad possible
    • 120 million iOS devices shipped
    • 230,000 new iOS devices activated per day
    • 6.5 Billion Apps on the App Store (200 Apps downloaded every second)
    • 250,000 Apps on the store (25,000 are iPad Apps)
  • ANNOUNCED: iOS 4.1 (and previewed multi-tasking with 4.2 coming in November)
    • Bugs fixed
    • High Dynamic Range (HRD) photos – prevents washed out over-exposed images
    • HD video upload over WiFi
    • TV show rentals
    • Game Center (an App) – all about multi-player games, Mike Capps (Epic)
    The new iPod Shuffle, $49
    The new iPod Shuffle, $49
  • ANNOUNCED: New iPods (all-new designs for every model)
    • 275 million iPods sold
    • “The biggest change in the iPod lineup ever.”
    • New iPod Shuffle, playlists, 15hr battery, $49 (2GB)
    • New iPod Nano, multi-touch enabled (no clickwheel), 24hr battery, $149 (8GB) /$179 (16GB)
    • iPod Touch has over 50% worldwide mobile gaming market
    • New iPod Touch, Retina display, Apple A4 chip, 3-axis Gyro, iOS 4.1 with Game Center, FaceTime with front camera, HD video recording, 40hrs battery, $229 *8GB), $299 (32GB), $399 (64GB)
  • ANNOUNCED: Apple iTunes 10 (“The #1 online media store in the world”)
    • 11.7 billion songs
    • 450 million TV episodes
    • 100 million movies
    • 35 million books
    • New logo
    • Ping – social networking for music
  • ANNOUNCED: Apple TV 2nd generation
    • Introduced in September 2006, but “not a big hit”
    • Users want “Hollywood movies & TV shows” – “they don’t want amateur hour”
    • Don’t want a computer on their TV
    • 1/4th the size, fits in the palm of your hand
    • HDMI, ethernet, 802.11N wi-fi
    • Aluminum remote
    • All rentals, no purchases (eliminates storage management issue)
    • $4.99 movies
    • 99 cents TV shows
    • ABC and FOX partners
    • Push feature enables you to move movie from the iPad/iPhone to Apple TV
    • New lower price: $99
  • Musical performer: Chris Martin of Coldplay

Photos: Courtesy Engadget.

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  • Jim S

    Great summary coverage Mike – Thanks!