Harlan Estate wine marketing in action; when less is more?
Harlan Estate marketing sometimes reminds me of Porsche mailers. But without the fun gadgets; just a fancy envelope, slick fonts, and impressive card stock. This one arrived with an insert that reads: When one tugs at a single thing in nature, he finds it attached to the rest of the world. – John Muir I’m [...]
Harlan Estate marketing sometimes reminds me of Porsche mailers. But without the fun gadgets; just a fancy envelope, slick fonts, and impressive card stock. This one arrived with an insert that reads:
When one tugs at a single thing in nature,
he finds it attached to the rest of the world.
- John Muir
I’m still trying to decode the meaning. But I’m sure it means: “this wine is good, this wine is very expensive.” They should also add:
“and… you’ll never know how it tastes, because you’ll never get to drink it…”
Somewhere in our cellar is a wooden box “Maiden,” but for all I know it’s just diet grape juice in there. At least with the 911 I got to drive it!
