Harlan Estate wine marketing in action; when less is more?


    Harlan Estate marketing sometimes reminds me of Porsche mailers. But without the fun gadgets; just a fancy envelope, slick fonts, and impressive card stock. This one arrived with an insert that reads:

    When one tugs at a single thing in nature,

    he finds it attached to the rest of the world.

    – John Muir

    I’m still trying to decode the meaning. But I’m sure it means: “this wine is good, this wine is very expensive.” They should also add:

    “and… you’ll never know how it tastes, because you’ll never get to drink it…”

    Somewhere in our cellar is a wooden box “Maiden,” but for all I know it’s just diet grape juice in there. At least with the 911 I got to drive it!

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