Acronym soup: Of YUPPIES, DINKS and IFSFBAYers


    I recall from StarkSilver Creek (a very hungry content beast…my sympathies) a piece regarding acronyms and the marketing materials they generate.

    I began to think of various marketing materials we have received over the years because of the following acronyms, there are many more, attached to our names:

    • HIPPIE (requisite long hair, attendance to UCBerkeley / CCAC art school)
    • YUPPIE (requisite 3 Volvos, 1 SUV, 1 BMW, 1Z and 1 Porsche)
    • DINK (married 8 years before having 3 kids)

    • CCC (Children’s Community Center Parent’s Advisory Board)
    • SOM (School of the Madelene Parent’s Association Co-Presidents)
    • UCSC (Parents of Alumni and Rugby team members)
    • LMU (Parents of Alumni and Rugby team members)
    • UCB (Alumna donor)
    • IFSFBAYer (requisite International Folkboat, see DINK and YUPPIE)
    • AD (Art Director)
    • MI (Military Intelligence, see definition for oxymoron)
    • AIGA (American Institute of Graphic Designers)
    • ADA (American Dietetic Association)
    • AKC (requisite Kerry Blue Terrier regional champion, see DINK and YUPPIE)
    • AARP (protest letters of denial ineffective)
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