Murphe Goode contest: Field narrows to 50 starry-eyed, wannabe wine bloggers

    A Really Goode Job. The wine blogging contest that has everyone talking (and submitting videos).

    Murphy Goode WIne Blogger Contest - Videos

    By now, everyone — and I mean everyone — has heard about the infamous Murphy Goode blogger contest. And just in case you haven’t, the deal is a 6 month job (“A really goode job”) paying $10K/mo, blogging for the Sonoma County winery.

    The contest has garnered plenty of headlines, and, thanks to exposure on network TV and major media outlets across the land, has already handily surpassed any marketing objectives the Goode team had established for this novel idea.

    At stake is also a larger issue: social media and the wine industry. How does the new world of Twitter and Facebook play into next generation marketing plans? Some wineries have already ventured full-tilt into the space, having established Facebook pages and regular Twitter updates. But for most, it’s like dipping a baby toe into a giant lake of the unknown.

    So, speaking about social media, about this Murphy Goode contest…

    Applicants were asked to send in a 60 second audition clip via YouTube. The Top 50 (out of 2,000 contestants) was announced a few days back. I scanned across most, and would say the results are decidedly mixed. While some are slick (too slick, really, for the world of wine and blogging — they really would be more at home in a film festival for shorts), others are either too boring, non-educational or both. And that, in my view, is the death knell.

    I either watch wine videos for one of two reasons: either to learn something (WSJ, WS), or to be entertained (Gary Vaynerchuk – although I find some of his episodes also informative). If you can’t achieve at least one of these goals, then what’s the point? Well, I suppose, nudity and looks could play a part as a last resort… wine, of course, becomes a prop at this point…

    So here’s some of the best, and the worst of what I’ve seen so far. And to be fair, I can appreciate everyone making an effort to “put themselves out there” for all us armchair quarterbacks to criticize. But, hey, it is voluntary. The field will be narrowed to 10 by July 7.

    Also, does this format portend the future of reality TV?

    The Goode

    #1468 – Excellent. Creative. But can she speak?

    #513 – Aspiring wine nerd?

    #499 – Genuine and Likable

    Sheer Brilliance (and contracted for life to Stark Insider!)

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    • Adam

      I'm curious to hear what you think of mine? Either way, just excited for the top ten next tuesday!<br />
      <br />
      <a href="http://www.areallygoodejob.com/video-view.aspx?vid=SwkizYusbBY&quot; target="_blank"><a href="http://www.areallygoodejob.com/video-view.aspx?vi…</a>" target="_blank">http://www.areallygoodejob.com/video-view.aspx?vi…</a></a>

    • SoCooLBob

      I'm Curious Too!<br />
      <br />
      a) What you think of mine? <br />
      <a href="http://www.youtube.com/watch?v=vv-N7x1zOoU&quot; target="_blank"><a href="http://www.youtube.com/watch?v=vv-N7x1zOoU</a>&quot; target="_blank">http://www.youtube.com/watch?v=vv-N7x1zOoU</a></a&gt; <br />
      b) And The Concept … I believe Murphy-Goode and other &quot;entities&quot; would be wise<br />
      to consider the modern model for creating television and social marketing on <br />
      YOUR WEBSITE<br />
      <br />
      <a href="http://empirereport.org/reports/20090619-a-really-goode-job&quot; target="_blank"><a href="http://empirereport.org/reports/20090619-a-really…</a>" target="_blank">http://empirereport.org/reports/20090619-a-really…</a></a> <br />
      The idea is that you could/should generate a greater audience by covering <br />
      &quot;the audience&quot; … especially the most popular things the audience does … and <br />
      inserting your commercials.<br />
      <br />
      Murphy-Goode could/should become a television producer/contributor to doing <br />
      YouTube type video of: The Butter And Egg Day Festivities, The Apple Blossom Festival, The Rose Parade, All The Fairs, The Sonoma Festivals, The Healdsburg<br />
      Parade, Jazz Festival .. in fact MANY of it's DOWNTOWN activities … How about<br />
      The Senior Ice Hockey Tournament, Snoopy On Ice, do we in Sonoma County need<br />
      a longer list? The Gravenstein Apple Fair? How about others nationally? Worldwide?<br />
      <br />
      The formula .. create television on your website.<br />
      <br />
      Television shows generate a greater audience than INFOMERCIALS.<br />
      &quot;Stop Whining – So Much&quot;<br />
      <br />
      We could all benefit more by having companies create and generate positive<br />
      community oriented television and then taking credit for it in the form of fewer commercials. Put a television show with a broad market appeal on your web page and it becomes SURROUNDED by your commercials.<br />
      <br />
      IN their case, share your name .. give it away to others … call it <br />
      Their Murphy-Goode Idea !!!

    • Adam

      I’m curious to hear what you think of mine? Either way, just excited for the top ten next tuesday!

      http://www.areallygoodejob.com/video-view.aspx?vid=SwkizYusbBY

    • Adam

      I’m curious to hear what you think of mine? Either way, just excited for the top ten next tuesday!

      http://www.areallygoodejob.com/video-view.aspx?vid=SwkizYusbBY

    • SoCooLBob

      I’m Curious Too!

      a) What you think of mine?
      http://www.youtube.com/watch?v=vv-N7x1zOoU

      b) And The Concept … I believe Murphy-Goode and other “entities” would be wise
      to consider the modern model for creating television and social marketing on
      YOUR WEBSITE

      http://empirereport.org/reports/20090619-a-really-goode-job

      The idea is that you could/should generate a greater audience by covering
      “the audience” … especially the most popular things the audience does … and
      inserting your commercials.

      Murphy-Goode could/should become a television producer/contributor to doing
      YouTube type video of: The Butter And Egg Day Festivities, The Apple Blossom Festival, The Rose Parade, All The Fairs, The Sonoma Festivals, The Healdsburg
      Parade, Jazz Festival .. in fact MANY of it’s DOWNTOWN activities … How about
      The Senior Ice Hockey Tournament, Snoopy On Ice, do we in Sonoma County need
      a longer list? The Gravenstein Apple Fair? How about others nationally? Worldwide?

      The formula .. create television on your website.

      Television shows generate a greater audience than INFOMERCIALS.
      “Stop Whining – So Much”

      We could all benefit more by having companies create and generate positive
      community oriented television and then taking credit for it in the form of fewer commercials. Put a television show with a broad market appeal on your web page and it becomes SURROUNDED by your commercials.

      IN their case, share your name .. give it away to others … call it
      Their Murphy-Goode Idea !!!

    • SoCooLBob

      I’m Curious Too!

      a) What you think of mine?
      http://www.youtube.com/watch?v=vv-N7x1zOoU

      b) And The Concept … I believe Murphy-Goode and other “entities” would be wise
      to consider the modern model for creating television and social marketing on
      YOUR WEBSITE

      http://empirereport.org/reports/20090619-a-really-goode-job

      The idea is that you could/should generate a greater audience by covering
      “the audience” … especially the most popular things the audience does … and
      inserting your commercials.

      Murphy-Goode could/should become a television producer/contributor to doing
      YouTube type video of: The Butter And Egg Day Festivities, The Apple Blossom Festival, The Rose Parade, All The Fairs, The Sonoma Festivals, The Healdsburg
      Parade, Jazz Festival .. in fact MANY of it’s DOWNTOWN activities … How about
      The Senior Ice Hockey Tournament, Snoopy On Ice, do we in Sonoma County need
      a longer list? The Gravenstein Apple Fair? How about others nationally? Worldwide?

      The formula .. create television on your website.

      Television shows generate a greater audience than INFOMERCIALS.
      “Stop Whining – So Much”

      We could all benefit more by having companies create and generate positive
      community oriented television and then taking credit for it in the form of fewer commercials. Put a television show with a broad market appeal on your web page and it becomes SURROUNDED by your commercials.

      IN their case, share your name .. give it away to others … call it
      Their Murphy-Goode Idea !!!

    • SoCooLBob

      I’m Curious Too!

      a) What you think of mine?
      http://www.youtube.com/watch?v=vv-N7x1zOoU

      b) And The Concept … I believe Murphy-Goode and other “entities” would be wise
      to consider the modern model for creating television and social marketing on
      YOUR WEBSITE

      http://empirereport.org/reports/20090619-a-really-goode-job

      The idea is that you could/should generate a greater audience by covering
      “the audience” … especially the most popular things the audience does … and
      inserting your commercials.

      Murphy-Goode could/should become a television producer/contributor to doing
      YouTube type video of: The Butter And Egg Day Festivities, The Apple Blossom Festival, The Rose Parade, All The Fairs, The Sonoma Festivals, The Healdsburg
      Parade, Jazz Festival .. in fact MANY of it’s DOWNTOWN activities … How about
      The Senior Ice Hockey Tournament, Snoopy On Ice, do we in Sonoma County need
      a longer list? The Gravenstein Apple Fair? How about others nationally? Worldwide?

      The formula .. create television on your website.

      Television shows generate a greater audience than INFOMERCIALS.
      “Stop Whining – So Much”

      We could all benefit more by having companies create and generate positive
      community oriented television and then taking credit for it in the form of fewer commercials. Put a television show with a broad market appeal on your web page and it becomes SURROUNDED by your commercials.

      IN their case, share your name .. give it away to others … call it
      Their Murphy-Goode Idea !!!