Wine deals to be had at Safeway (yes, Safeway) – the mix & match we picked up today

    concannon-syrahEvery time I hit the wine section at Safeway I’m reminded how good it is. Selection includes an assortment of wineries from the big guys to family run operations. Unlike Trader Joe’s you’ll find a lot more quality Livermore and Napa wineries such as Concannon, Benziger and Kunde.  The other nicety is of course, price. If you “mix & match” 6 bottles, you get an additional 10% off the already discounted (sometimes up to 50%) prices.

    Try not to snicker, and consider this place to pick up some of your daily drinkers.

    On the top shelf you’ll find some reserves and special labels from all the known Napa vineyards including Stag’s Leap, Sterling Vineyards, Grgich, and plenty of other recognizable brands.

    I’m always amazed at the quality of wine that can be had for well under $20, especially in Northern California. We are indeed spoiled by the selection, quality and price.

    Earlier today, here’s what Loni and I picked up:

    Wine, list, price after discount

    2006 Kenwood Merlot, $13.99, $8.08

    2007 Concannon Sauvignon Blanc, $9.99, $5.38

    2007 Concannon Syrah, $9.99, $5.38

    2006 Benziger Chardonnay, $13.99, $8.08

    2006 Kunde Cabernet Sauvignon, $16.99, $11.68

    2007 Rancho Zabaco Dancing Bull Zinfandel, $8.79, $6.28

    So there you go, you can have your cake and eat it too. Just scan the shelves carefully. Also, it helps if you visit frequently. When you find a wine you like at a discount, pick up 6 or even a case. The prices are extremely competitive.

    Every wine we purchased today is $1-3 less than the community average on Cellartracker. Also several were less than even Costco and Trader Joe’s. But not all. The Merryvale Starmont Cabernet, a favorite of mine and recommended, is still the best deal at Costco at $17.99.

    I’ll be posting reviews over the coming weeks. And also stay tuned for an upcoming Trader Joe’s wine survival guide!

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    • Box Wine Drinker

      Clinton, I only recommend buying wine at Safeway when they have their wines on a 30% sale, and then getting the 6 pack gets the extra 10% on top of that. Reason being that the normal Safeway price is marked up about 20% higher than most retail prices. For example, Seghesio’s Sonoma County Zinfandel sells for $20 ($19.99) at many places, but is regularly priced at $24 at Safeway. But when their wine is on sale (and it usually is, though not always 30% off), Safeway wine prices become more competitive. During a 40-50% markdown, I grabbed a Beaucastel Chateauneuf du pape and Tignanello for approx $60 and $65-70 respectively, along with filling the 6 bottle minimum with $17 bottles of Seghesio and $13 bottles of Domaine Chandon.

      It’s like Costco buying, but in a mix and match kind of way.

    • Box Wine Drinker

      Clinton, I only recommend buying wine at Safeway when they have their wines on a 30% sale, and then getting the 6 pack gets the extra 10% on top of that. Reason being that the normal Safeway price is marked up about 20% higher than most retail prices. For example, Seghesio’s Sonoma County Zinfandel sells for $20 ($19.99) at many places, but is regularly priced at $24 at Safeway. But when their wine is on sale (and it usually is, though not always 30% off), Safeway wine prices become more competitive. During a 40-50% markdown, I grabbed a Beaucastel Chateauneuf du pape and Tignanello for approx $60 and $65-70 respectively, along with filling the 6 bottle minimum with $17 bottles of Seghesio and $13 bottles of Domaine Chandon.

      It’s like Costco buying, but in a mix and match kind of way.

    • MoJo

      The Safeway wine “sale” is not really a sale at all. They pumped up the prices to make it look like a sale. I purchased some wines that I thought were a good price, based on Safeway’s “sale.” They put the bait on the hook and sadly I bit. I chose a pinot noir labeled as the perfect pairing for fish. Safeway’s price? A whopping 50% off the $90 price tag for a “sale” price of $45 per bottle. When I got home I searched online for ratings so I could tag the bottle for the cellar. Turns out it sells regulary for far less at many other local shops. Found the same with other wines I purchased. Returning it to Safeway out of principal. Poor form, Safeway! Never again!