Interesting statistics from a poll in the latest issue of Money Magazine, February 2009 on page 20.

When asked the question of what they were willing and unwilling to part with in a down economy, 1,383 respondents gave some interesting responses. For me was also an acid test of our collective values, I give each a thumbs up or thumbs down based on my personal opinion.

Not willing to give up

48% Gym membership: Thumbs up. I agree. My body can’t be traded in and needs to stay healthy for a lifetime.

41% Eating out: Thumbs down. I enjoy my home-cooked meals where I know what I am putting into the dishes I make. Then again, I travel a lot for business and have to eat at restaurants on these trips.

35% Extra car: Reluctant thumbs up. The SF Bay Area is an urban sprawl and there is no way Clint and I can get around in convenience without two cars. Having said this, energy efficient cars are important.

30% Premium cable: Thumbs down. I disagree, most stuff on cable is junk. Good alternatives are a Netflix subscription, reading…or blogging.

20% Fine wines and spirits: Thumbs up. This is from a girl who still put through an order for Harlan Estate’s next release. I would say this and real estate are my two bad habits, could be worse.

Willing to give up

89% New gadget: Thumbs up. I agree, don’t need bleeding-edge widget. Then again, I’m not Clint…but I have enormous influence.

87% Sporting events: Thumbs up. I agree, but I am not much of a sports fan.

83% Big vacation: Thumbs up. I would be willing to give this up as Clint and I live on the west coast and there are beautiful places just around the corner.

80% Expensive clothes: Thumbs down. I would cut back to only expensive nice clothes for my work.

78% Cultural events: Thumbs down. I would cut back but the key ones I enjoy but still believe in the support of the arts.

Poll was conducted from December 9 to 11 out of the population of Money Magazine readers. I wonder what the gender split on this poll was.

Your chance to take the poll!
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Loni Stark is an artist at Atelier Stark, self-professed foodie, and adventure travel seeker who has a lifelong passion for technology’s impact on business and creativity. She collaborates with Clinton Stark on video projects for Atelier Stark Films. It’s been said her laugh can be heard from San Jose all the way up to the Golden Gate Bridge. She makes no claims to super powers, although sushi is definitely her Kryptonite.