Follow the Real Estate Money With Alaska Airlines Magazine – Which West Coast Regions are Advertising the Most?

Alaska Airlines Magazine October 2008 Advertising is a tell tale sign of many things. Sales, though, is not one of them.

I remember the fat, advertising-crazy magazines of the dot-com era like Red Herring and The Industry Standard. It would take you two coast-to-coast flights just to read the ads, let alone the actual content in these 1″ behemoths. That of course was a great example of the separation of marketing from sales. Great ads are not necessarily indicative of a great company. More likely they demonstrate a strong creative team or agency.

Done right, marketing brands the company, and fills the sales pipeline with good, qualified leads. Done poorly and your board will watch money evaporate – sometimes themselves getting caught up in their own spin “look we’re the cover story!”.

So we thought we would revisit ad spending, this time measuring where the marketing dollars were going along west coast real estate developments.

Alaska Airlines magazine is a perfect source for this non-scientific research; it targets travelers from the west coast, and flys all of North America: Canada, the United States and Mexico (10 destinations, 3 in Baja, and 7 on mainland Mexico).

Given the state of the economy, and real estate, we suspected this information would be even more interesting. Do real estate developers spend more marketing money when they are doing well? Or do they ramp it up when leads are drying up?

Here are the results below from the October 2008 issue of Alaska Airlines magazine. Next time you fly Alaska, skim through the current issue and see how it compares. You may be surprised what you can learn about shifting buying patterns, demographics and marketing strategy.

Note: we did not include hotels/inns or other non-ownership based offerings. We also excluded non-west coast locations; there were a few, but not many of them.

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ALASKA AIRLINES MAGAZINE REAL ESTATE ADS – OCTOBER
2008
REGION (26) NAME DEVELOPER PRICE
British Columbia (2)
Squamish

href=”http://www.eaglewindsquamish.com/”>Summits View at Eaglewind

Solterra $269K+
(CDN)
Vancouver

href=”http://www.residencesatgeorgia.com/”>The Private Residences at
Georgia Hotel

Delta
Group
$1.3M
Washington State (13)
Bellevue

href=”http://www.bravernresidences.com/”>The Bravern

Schnitzer
West
$600K-$5M+
Edmonds

href=”http://www.pointedwards.com/PointEdwards.html”>Point Edwards

Fife

href=”http://www.liveatashleysquare.com/”>Ashley Square

J.
Scott Homes
$189K-$365K
Kirkland

href=”http://www.villasatcarillon.com/”>The Villas at Carillon

Continental
Properties

href=”http://www.essexbellevue.com/”>The Essex on the Park

Hydra
Developments
$1M-4M+
Mukilteo

href=”http://www.thefairviewcondos.com/”>The Fairview

SeaMark
Properties
$300K-$1M+
Ocean Shores

href=”http://www.thevillagesofoceanshores.com/”>The Villages of Ocean
Shores

$189K+
Puget Sound

href=”http://www.chaffeyhomes.com/”>Multiple neighborhoods

Chaffey
Homes
$500K-$3.5M

href=”http://www.pointruston.com/”>Point Ruston

MC
Construction
$365K-$2M

href=”http://www.burnstead.com/”>The Burnsteads

Burnstead
Concstruction
$400K-$2M+
Renton

href=”http://www.lake-washington-living.com/”>Barbee Mill

Conner
Homes
$800K+
Seattle

href=”http://www.escalaseattle.com/”>Escala

Midby/Lexas $500K-$5M+

href=”http://www.canalstation.com/”>Canal Station

Continental
Properties
$230K-$500K+
Oregon (2)
Portland

href=”http://www.937condominiums.com/”>937 Condominiums

City
Living LLC
$328K+

href=”http://pacificatowerportland.com/”>Pacifica Tower

Riverscape $199K-$899K+
California (1)
Palm Desert

href=”http://www.stoneeagleclub.com/”>Stone Eagle

Lowe
Destination
$200K-$1M+
Mexico (5)
Nuevo Vallarta, Cabo San Lucas, Cancun, Loreto

href=”http://www.villalaestancia.com/”>Villa La Estancia

The
Villa Group

href=”http://www.tvgtimeshare.com/”>Villa del Palmar Beach Resort & Spa

The
Villa Group

href=”http://www.lasvillasdemexico.com/”>Las Villas de Mexico

HXM
Tourism Division
$500K+
Mazatlan, Cancun, Cozumel

href=”http://www.realestateelcid.com/”>El Cid Resorts

x:str=”Puerta Vallarta “>Puerta Vallarta

style=’mso-spacerun:yes’>

href=”http://www.vallartagardens.com/”>Vallarta Gardens

The Registry
Collection
$460K+ whole
ownership

style=’visibility:hidden;mso-ignore:visibility’>

Hawaii
(3)

style=’visibility:hidden;mso-ignore:visibility’>

Maui

href=”http://www.honuakai.com/”>Honua Kai

Intrawest

href=”http://www.thecottagesatkehalani.com/”>The Cottages
and Villas at Kehalani

Stanford Carr $479K+

href=”http://www.kapaluabay.com/”>The Ritz-Carlton Club and Residences

Ritz-Carlton

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